All Episodes

Displaying episodes 1 - 30 of 264 in total

[BEST OF] How to Experiment Quickly & Find HUGE Wins (5 Steps)

Is your organization too afraid of trying new things?Do you have an idea for an experiment but are not sure how to pitch it to your boss?Let’s change that.My guest tod...

[BEST OF] The Most Effective Way to Generate Demand

Lead generation expert Jeanne Hopkins shares her process of setting up a marketing campaign that generates demand and acquires the right customers. *** Tap on this lin...

[BEST OF] How to Create a Go-to-Market Strategy (5 Steps)

Go-to-market go-to-expert (see what I did there?!) Asia Matos and I dive into what exactly is a go-to-market strategy when you need one, and how to create one from scr...

[BEST OF] How to Stay Relevant in Business: 3 Tips to Remain Competitive

How do some companies stay on the top while others go out of business? *** Tap on this link to access show notes+transcripts, join our private community of mavericks, ...

[BEST OF] How to Stop Marketing With Your Ego

Seasoned marketer Edward Nevraumont (ex-Expedia, General Assembly) shares practical tips to calculate the TRUE ROI of marketing. ***Tap on this link to access show not...

[BEST OF] More Isn’t Always Better: Challenging the 'Growth at All Costs' Mindset

Paul Jarvis, the author of "Company of One", challenges the “Growth at All Costs” mindset that cripples companies. Such a contrarian view of the world. ***Tap on this ...

[BEST OF] How to Use the 80/20 Rule to Work Less & Make More

Perry Marshall explains the 80/20 marketing rule and why you should apply its principles to help simplify your marketing approach. I love this episode because it makes...

[BEST OF] How to Come Up With Endless Unconventional Ideas

All you need is to ask yourself and your customers one simple question. ***Tap on this link to access show notes+transcripts, join our private community of mavericks, ...

[BEST OF] How to Offend People & Create Great F*cking Content

Dan Kelsall curses like a sailor. Do not listen to this episode with your kids around. ***Tap on this link to access show notes+transcripts, join our private community...

[BEST OF] How to Blow Shit Up And Make a Difference

Cindy Gallop calls herself "The Michael Bay of Business" because she "blows shit up." Enough said? ***Tap on this link to access show notes+transcripts, join our priva...

[BEST OF] How to Break Through The Clutter by Doing LESS (Not More)

Traditional marketers make you believe that you're competing against products in the same category (direct competitors) or tangent categories (competitive alternatives...

[BEST OF] Take F*cking Risks: 3 Ways to Get Noticed

This episode gives me so much energy every time I listen back to it. Ad agency founder Paul Mellor and I discuss how to make your brand noticed by taking some f*cking ...

[BEST OF] How to Use Marketing Stunts to Get Noticed

Tony Award-winner Ken Davenport has produced a long list of Off-Broadway and Broadway shows. He's also known for his innovative marketing stunts, and we delve deeper i...

[BEST OF] Seth Godin's Marketing Secrets To Changing The World

My second episode with Seth Godin was also super insightful... We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed...

[BEST OF] Seth Godin's Marketing Secrets to Launching a New Business

I still listen to this episode from time to time, even if it's been recorded 4 years ago. What would Seth Godin do if he had to launch a brand new business from scratc...

[BEST OF] How to Start a Marketing Agency (a Practical, No-Bull Guide)

David Baker, author of "The Business of Expertise" shares a practical, no-bullshit guide to starting+scaling a marketing agency. ***Tap on this link to access show not...

[BEST OF] How Noah Kagan Would Launch a Business With $1k Anonymously

Noah Kagan (founder of AppSumo/Sumo) takes us through how he would launch a business with $1000 (anonymously). Another classic. ***Tap on this link to access show note...

[BEST OF] Please, I Beg You, Don't Try to "Create a New Category"

Don't do it.Here's why. ***Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarke...

[BEST OF] How to Build a Credible Personal Brand from Zero

When Wes Bush (founder of the Product-Led Growth Institute) left a job that he hated, he knew he had to pursue something that would give him the energy and drive to wo...

[BEST OF] Mark Ritson: How to Grow a Company From Nothing

This is the longest episode I've ever recorded. Mark Ritson (Marketing Week columnist and founder of the Mini-MBA in Marketing) shares how he would build a business on...

[BEST OF] Hiten Shah on Choosing the Right Value Proposition

Forget everything you know about value propositions. Serial startup founder Hiten Shah shares the keys to choosing the right one. ***Tap on this link to access show n...

[BEST OF] 3 Steps to Write Copy That Converts

What do a Simpsons Museum is someone's backyard and writing copy that converts have in common? Find out in that episode with the OG conversion copywriter Joanna Wiebe....

[BEST OF] 5 Little-Known Facts About Consumer Behavior

Richard Shotton, author of "The Choice Factory," shares five little-known behavioral biases that influence the way we buy. Super insightful. ***Tap on this link to acc...

[BEST OF] 5 Drivers That Motivates Human Behavior

Behavioral scientist Susan Weinschenk will explain five drivers of human behavior backed by scientific studies and what you should know about them in order to get peop...

[BEST OF] How to Create ACCURATE Buyer Persona

You've learned that traditional buyer persona advice is BS. Here's how to create 100% accurate and detailed buyer persona. ***Tap on this link to access show notes+tra...

[BEST OF] Buyer Personas Need to Die of a Violent Death

Traditional buyer persona advice is centered on demographics information that is useless and potentially harmful. ***Tap on this link to access show notes+transcripts,...

[BEST OF] How to Find out What Triggers Customers to Buy

Three-times founder Katelyn Bourgoin and I talk about a little-known customer data point called "buying triggers." It's a pivotal episode if you want to understand why...

[BEST OF] How to Use Jobs-To-Be-Done to Read Your Customers' Minds

Claire Suellentrop introduces the Jobs-to-be-done methodology that is replacing the old method of creating customer personas. This episode is a step-by-step practical ...

[BEST OF] How to Talk to Customers When Everyone Is Lying to You

Save yourself 12 months of time by talking to your customers first. A classic episode with Rob Fitzpatrick, author of "The Mom Test." ***Tap on this link to access sho...

Don't Be Bland, Caricature Your Brand

It's not enough to have a good product, the right market, and a splashy brand color. Learn how to be distinctive so you can be noticed, remembered, and talked about. *...

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