Funnels Don't Build Businesses: Here's What Does

Download MP3
 
Forget the "easy money" funnel fantasy. We're exposing the truth about building a business that lasts, without the hype and empty promises. Get ready to ditch the shortcuts and build something... for real.
  • (00:00) - Intro
  • (02:19) - Facebook funnel's story
  • (07:42) - The difference between a funnel business approach and a real business
  • (09:20) - The importance of the backend in a business
  • (15:23) - The weaknesses of the influencer model
  • (20:14) - The 5 Lightbulbs Framework
  • (26:56) - How to implement the framework
  • (31:55) - What is a good argument to sell your product?
  • (38:14) - How to spot the right claim?
  • (42:59) - The claim-proof model
  • (53:01) - Summary
  • (55:00) - Billy's top 3 resources

***

Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

🤘

Creators and Guests

Louis Grenier
Host
Louis Grenier
The French guy behind Everyone Hates Marketers
Billy Broas
Guest
Billy Broas
Solopreneur and author of "Simple Marketing for Smart People"
Funnels Don't Build Businesses: Here's What Does
Broadcast by