Funnels Don't Build Businesses: Here's What Does

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Forget the "easy money" funnel fantasy. We're exposing the truth about building a business that lasts, without the hype and empty promises. Get ready to ditch the shortcuts and build something... for real.
  • (00:00) - Intro
  • (02:19) - Facebook funnel's story
  • (07:42) - The difference between a funnel business approach and a real business
  • (09:20) - The importance of the backend in a business
  • (15:23) - The weaknesses of the influencer model
  • (20:14) - The 5 Lightbulbs Framework
  • (26:56) - How to implement the framework
  • (31:55) - What is a good argument to sell your product?
  • (38:14) - How to spot the right claim?
  • (42:59) - The claim-proof model
  • (53:01) - Summary
  • (55:00) - Billy's top 3 resources


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Creators and Guests

Louis Grenier
Louis Grenier
The French guy behind Everyone Hates Marketers
Billy Broas
Billy Broas
Solopreneur and author of "Simple Marketing for Smart People"
Funnels Don't Build Businesses: Here's What Does
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