Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

For a decade, Heidi Weinberg has been a successful freelance fashion designer. Now, she helps other fashion designers get paid by focusing on a narrow market and going ULTRA-NICHE.

She is also the podcast host of Fashion Designer Get Paid who, after going through a rebranding process via market research and strategic positioning, elevated her podcast to the top rank. 

In this episode, Heidi talks about the importance of not being afraid of niching down and how proper positioning can radically change the growth of your business!

Topics Covered:

• (00:00) - Intro
• (01:46) - The secret to niche success
• (04:13) - The risk of going too broad
• (08:01) - The top-down approach and the bottom-up approach
• (11:21) - Practical case of going ULTRA-NICHE
• (13:45) - How to validate your niche
• (17:31) - How to know your positioning is right
• (22:10) - The power of positioning precisely
• (30:30) - Market research for positioning
• (33:17) - The significance of words in positioning
• (48:29) - What marketers should learn today
• (52:58) - Top 3 resources