How to Find Undiscovered (Yet Profitable) Niches

Download MP3
Emily is a former journalist and content writer. Through a tragic event, she understood and used her professional and personal experiences and skills to reposition herself, identifying a niche in the tech industry, leading to significant success in her newly chosen field.

Emily's story is nothing short of inspiring. This episode is a blend of heartfelt storytelling and hardcore business strategy. 

In this episode, you’ll learn:
  • The essence of positioning in business
  • How to transition from offering everything to everyone to finding an undiscovered, yet profitable, niche
  • How to identify your skills and leverage them to make money
Resources and Recommendations:
  • Suggestion: Taking an improv class to build confidence and adaptability in business and public speaking.
  • "Improvisation and the Theatre" by Keith Johnstone
  • "Thinking in Bets" by Annie Duke
Topics Covered:
  • (00:00) - Intro
  • (01:33) - The importance of positioning in business
  • (06:29) - Who can ruin your positioning?
  • (11:06) - Why 99% of business is b*lls
  • (13:10) - Leveraging experience and skills for career evolution
  • (17:46) - Finding and mastering your niche
  • (19:47) - Knowing when to specialize
  • (23:17) - Embracing career changes
  • (31:12) - Navigating niche market risks
  • (45:49) - Emily’s top 3 resources

***

Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

🤘

Creators and Guests

Louis Grenier
Host
Louis Grenier
The French guy behind Everyone Hates Marketers
Emily Omier
Guest
Emily Omier
Positioning consultant
How to Find Undiscovered (Yet Profitable) Niches
Broadcast by