How to Find Undiscovered (Yet Profitable) Niches

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Emily is a former journalist and content writer. Through a tragic event, she understood and used her professional and personal experiences and skills to reposition herself, identifying a niche in the tech industry, leading to significant success in her newly chosen field.

Emily's story is nothing short of inspiring. This episode is a blend of heartfelt storytelling and hardcore business strategy. 

In this episode, you’ll learn:
  • The essence of positioning in business
  • How to transition from offering everything to everyone to finding an undiscovered, yet profitable, niche
  • How to identify your skills and leverage them to make money
Resources and Recommendations:
  • Suggestion: Taking an improv class to build confidence and adaptability in business and public speaking.
  • "Improvisation and the Theatre" by Keith Johnstone
  • "Thinking in Bets" by Annie Duke
Topics Covered:
  • (00:00) - Intro
  • (01:33) - The importance of positioning in business
  • (06:29) - Who can ruin your positioning?
  • (11:06) - Why 99% of business is b*lls
  • (13:10) - Leveraging experience and skills for career evolution
  • (17:46) - Finding and mastering your niche
  • (19:47) - Knowing when to specialize
  • (23:17) - Embracing career changes
  • (31:12) - Navigating niche market risks
  • (45:49) - Emily’s top 3 resources


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Creators and Guests

Louis Grenier
Louis Grenier
The French guy behind Everyone Hates Marketers
Emily Omier
Emily Omier
Positioning consultant
How to Find Undiscovered (Yet Profitable) Niches
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