How to Make Products That Stick (With PepsiCo's Chief Design Officer)

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With 47 patents under his belt, Mauro Porcini takes us on a deep dive into the art of making things people love — not just use. His belief? Putting the human factor at the center of everything.

It sounds a bit cliché, doesn't it?

That's what I thought at first, too. But listen to the first few minutes of this episode, and you might change your mind... Just like I did.

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How to Make Products That Stick (With PepsiCo's Chief Design Officer)
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