Smashing Norms: How To Craft Stand-The-F*ck-Out Brands in Old-School Industries

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Imagine starting a business with just $250 in your account, no knowledge of the industry you want to get into, and then turning it into a multi-million dollar brand with marketing that will blow the competition out of the water. 

After Hurricane Katrina, Simone Bruni lost everything – her job, her home. Now, she’s the Founder and President of her very own demolition company: Demo Diva. Through genius marketing, and having the confidence to step into a stereotypically male-dominated world, she took the industry by storm and made something incredible out of nothing. 

Topics Covered:
  • (00:00) - Intro
  • (02:24) - How marketing tells a story
  • (04:30) - Starting anew after losing everything
  • (08:28) - The first six months of Demo Diva
  • (11:55) - What is a demolition business?
  • (16:02) - The biggest marketing lesson after 10 years
  • (18:06) - Starting a business with just $250
  • (23:05) - The branding of Demo Diva
  • (31:06) - The demolition competition
  • (33:42) - Tips to grow your business
  • (35:40) - Diversity is your strength, not your weakness
  • (39:09) - Where Demo Diva is now

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Creators and Guests

Louis Grenier
Host
Louis Grenier
The French guy behind Everyone Hates Marketers
Simone Bruni
Guest
Simone Bruni
Founder And President of Demo Diva Demolition
Smashing Norms: How To Craft Stand-The-F*ck-Out Brands in Old-School Industries
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