How to Have Better Ideas (Lessons From The Onion’s Creator)

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Scott Dikkers, the founder of the world’s first humour publication, The Onion, will teach you to grow your brand the wrong way and still make it stand the f*ck out. Scott wrote and developed TV projects that sold to MTV and Comedy Central, won over 30 Webby Awards, and now teaches others to be funny at

Topics Covered:
  • (00:00) - Intro
  • (01:47) - The invisible architects of humour
  • (07:11) - Anonymity over fame
  • (15:56) - How Jim's Journal broke the mould in comic strips
  • (20:59) - How to take context and f*ck with it
  • (29:54) - Why churning out ideas beats polishing them
  • (36:17) - How to keep your creative identity unspoiled
  • (41:51) - “You have to fall in love with that idea”
  • (47:26) - Work, passion, and living a fulfilling life
  • (48:48) - Where can you find Scott?


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Creators and Guests

Louis Grenier
Louis Grenier
The French guy behind Everyone Hates Marketers
Scott Dikkers
Scott Dikkers
Comedic genius and founder of The Onion and The A.V. Club
How to Have Better Ideas (Lessons From The Onion’s Creator)
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