Professionalism is Killing Your Brand: Here's the Cure

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Corporate speak sucks.
Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand. 
  • (00:00) - Intro
  • (02:27) - Redefining professionalism
  • (04:54) - Dave's journey
  • (08:35) - How Dave's strategy generates leads
  • (16:33) - First steps to being more yourself
  • (23:01) - Why going "too" narrow is important
  • (33:20) - Self-deprecation as a copywriting tool
  • (40:41) - Picking the right fight
  • (50:02) - Dave's last advice
  • (54:48) - Top 3 resources


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Creators and Guests

Louis Grenier
Louis Grenier
The French guy behind Everyone Hates Marketers
Professionalism is Killing Your Brand: Here's the Cure
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