How to Grow an Audience When No One Seems to Listen

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In the eye of the pandemic storm, Zeke Sky didn't just keep his music alive; he transformed it into a powerhouse brand. 
This episode dives into how a metal guitarist mastered the art of branding and marketing amidst global chaos. 
From crafting a unique brand identity to engaging a dedicated fanbase, Zeke's journey is a masterclass in marketing resilience and creativity under pressure. 
In this episode you'll discover: 
  • The creative process of composing music
  • The importance of discipline and belief in your work
  • Social media practices to grow your audience
Topics Covered:
  • (00:00) - Intro
  • (01:18) - Who is Zeke Sky?
  • (03:03) - People's perception of the world of metal music
  • (08:25) - Debunking the misconceptions about composing music
  • (12:41) - Zeke's inspiration to compose
  • (15:14) - The creative process of Zeke Sky
  • (22:51) - Zeke Sky's life before the pandemic
  • (28:45) - Building a powerhouse brand in a challenging environment
  • (35:26) - Tips to grow your audience on social media
  • (44:43) - The psychological impacts of growing your audience
  • (48:48) - Outro


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Creators and Guests

Louis Grenier
Louis Grenier
The French guy behind Everyone Hates Marketers
Zeke Sky
Zeke Sky
Heavy Metal Guitarist
How to Grow an Audience When No One Seems to Listen
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