How This Marketing Rebel Turned One Book Into a Multi-Million Coaching Biz

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I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

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Pragmatic. Experienced. And Bestselling Author or The 1-Page Marketing Plan. Allan Dib is my latest guest on Everyone Hates Marketers, and, as an entrepreneur who built a multi-million dollar coaching business on the back of a book, there’s no one better for me to talk to this week. 

Topics Covered:
  • (00:00) - Intro
  • (03:59) - The story of the 1-Page Marketing Plan
  • (07:09) - Business people and marketers should do… less marketing?
  • (11:11) - The process of writing a book
  • (15:41) - Allan’s simple email marketing strategy
  • (20:17) - Your marketing is part of your product
  • (22:39) - What do we mean providing value?
  • (27:30) - Niching down
  • (30:22) - The difference in caliber between clients
  • (34:29) - How do you buy back your time?
  • (44:49) - Getting yourself out of the delivery
  • (53:10) - End

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Finally...

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Creators and Guests

Louis Grenier
Host
Louis Grenier
The French guy behind Everyone Hates Marketers
Allan Dib
Guest
Allan Dib
Rebellious Marketer, Founder at Successwise, Bestselling Author of The 1-Page Marketing Plan
How This Marketing Rebel Turned One Book Into a Multi-Million Coaching Biz
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