Louis Grenier
The French guy behind Everyone Hates Marketers
Appears in 309 Episodes
Stop The Scroll, Start The Sale: 7 Ways To Build An Audience Of Future Buyers
Dive into the 7 F's of building an audience of future buyers with "The Customer Whisperer," Katelyn Bourgoin. The brain behind a newsletter of 58,000 smart marketers, ...
Bob Moesta's Jobs-To-Be-Done: Your Fix for Selling Without Gagging
Delve into the insights of the Jobs-To-Be-Done theory with its advocate, Bob Moesta. As the mastermind behind over 3,500 product launches and the President & CEO of Th...
[BONUS] The Secret Psychology Behind Movie Trailers
This is a bonus episode courtesy of my brother from another British mother, Phill Agnew, host of the Nudge Podcast.Turns out, there's a winning formula that turns any ...
The Banana Principle: Why Loyalty Programs Are Rotten To The Core
Unlock profitable growth by mastering evidence-based marketing principles shared by a marketing maverick who has been catapulting brands to new heights for over fiftee...
How To Get a Damn Marketing Job
Step into the arena with Erika Klics, “a self-proclaimed SaaS nerd, unapologetic LinkedIn addict, and Job Search Strategist for the Tech Industry”. With a track record...
Joe Pulizzi's 10 Commandments: How to Build Your Content Marketing Empire (Godfather Style)
Ready to be the Don of content entrepreneurship? Sit with Joe Pulizzi, the man who wrote the playbook. No B.S., just raw, actionable steps to dominate.Learn the common...
0 to 1M Podcast Downloads: 7 Battle-Tested Tips From Two Expert Hosts
Strap in as we dive into the gritty underbelly of podcasting, with hosts who've been in the trenches for years: Phill Agnew from Nudge (UK’s top marketing podcast) and...
How to Become THE Apex Marketer (7 Evolutionary Principles)
Ditch the jargon jambalaya and grab your mental machetes. We're hacking our way to the primal, thumping core of what your people crave.Tim Ash's a wizard at excavating...
Brand Archetypes in B2B: How to Embed What Customers REALLY Desire Into Your Messaging
Join me as I dive into the trenches with wordsmith Eden Bidani. Forget the buzzword baloney. Today, we're getting our hands dirty with the raw, pulsating heart of what...
How to Write a Business Book With SOUL (AI Can't Touch This!)
I chat with Vicky Quinn Fraser about the vital role of human creativity in writing, even in an AI-dominated world. Vicky emphasizes the significance of micro books, go...
How To Come Up With Love-At-First Sight Brand Names (+ The Rookie Mistakes To Avoid)
We're plunging headfirst into the riveting world of brand name mastery with Alexandra Watkins, the ingenious, rule-defying force behind the naming company Eat My Words...
'Oh SH*T, That's Good!' — 5 Ways to Craft Unignorable Content
"I don't write the things like, "Are you struggling to get more leads?" That's not interesting or fun. I don't think anyone reads that and says, "Oh, I need to read mo...
Elevate Your Voice: How to Craft a Brand Presence That Clings Like a Fart in a Lift
"Your brand voice should be like a fart in a lift... Absolutely, inescapably, everywhere."This quote sets the stage for this episode with Bethany Joy, a brand voice st...
The Maverick's Guide to a Healthy Consulting Practice (6 Principles)
In today's episode, we pull up a chair with David Baker, "the expert's expert." Watch out for the siren call of unhealthy practices — the slim profits, the trickle of ...
How to Create Things People Want to Pay For in 24 Hours (Or Less)
In this episode, we dig our heels deeply into our strokes of brilliance and return to our native instincts. Our guest, farm animal whisperer, K-pop fan, and brain-dead...
The Dark Horse Effect: How to Create a Brand That Buries Your Competitors Alive
In 2023 a weary customer goes missing in the thickly wooded forest of deceased, indistinguishable marketing agencies. All that can be found are decrepit and horrifying...
The Viagra for Lifeless B2B Messaging: How to Keep Your Clients Satisfied & Coming Back for More
In this episode, we examine why projectile vomiting the voice of your customer and getting lost in the fringe keeps you from finding the tender spots. Our guest is a n...
The Art & Science of Marketing Campaigns that Speak to the Brain
In today's episode, I dove headfirst into the thrilling world of effective campaigns with none other than the Queen of behavioral science, Nancy Harhut. Together, we p...
How to Navigate the Most Uncertain Time in History (While Becoming Less Anxious & Avoiding Burnout)
In this episode, I chatted with Sam Conniff, the creator of Uncertainty Experts. We dove deep into why it's so crucial to acknowledge and handle life's uncertainties. ...
From Burnout to $30M Success: Lessons in B2B Marketing That Work
Everyone Hates Marketers is back after 798 days (!) of radio silence — without a new interview published.In the first episode of Season 3, I chat with Amrita Mathur fr...
[BEST OF] How to Experiment Quickly & Find HUGE Wins (5 Steps)
Is your organization too afraid of trying new things?Do you have an idea for an experiment but are not sure how to pitch it to your boss?Let’s change that.My guest tod...
[BEST OF] The Most Effective Way to Generate Demand
Most marketers focus on lead generation but it is enough?There's another step in your marketing system that comes first: demand generation. While lead generation is a ...
[BEST OF] How to Create a Go-to-Market Strategy (5 Steps)
What is a go-to-market strategy, exactly?In today’s episode, we’ll define the term in details and dive into the real, actionable steps to design an effective go-to-mar...
[BEST OF] How to Stay Relevant in Business: 3 Tips to Remain Competitive
How do some companies stay on the top while others go out of business?The answer is change. If you want to move forward in business you have to embrace adaptation. In ...
[BEST OF] How to Stop Marketing With Your Ego
When you’re pressed to deliver results, it’s tempting to chase the new, shiny trends. But to be an effective, no-BS marketer, you need to have the conviction to say “N...
[BEST OF] More Isn’t Always Better: Challenging the 'Growth at All Costs' Mindset
Many companies are constantly in a growth mindset, constantly looking for new ways to increase customers and improve their “vanity” metrics that say more is always bet...
[BEST OF] How to Use the 80/20 Rule to Work Less & Make More
Most marketing gurus will advise you to market your business everywhere, on every channel possible. Not Perry Marshall.Perry, a best-selling author, speaker, and world...
[BEST OF] How to Come Up With Endless Unconventional Ideas
All you need is to ask yourself and your customers one simple question.
[BEST OF] How to Offend People & Create Great F*cking Content
My guest today is not afraid to push boundaries or take risks and is most definitely not boring.In this episode, Dan Kelsall, founder of Offended Marketing, talks abou...
[BEST OF] How to Blow Shit Up And Make a Difference
My guest this episode is Cindy Gallop, a former advertiser who has worked for brands such as Coca-Cola, Ray-Ban and Polaroid.In 2009 she launched makelovenotporn.tv to...
