From Burnout to $30M Success: Lessons in B2B Marketing That Work
Download MP3Everyone Hates Marketers is back after 798 days (!) of radio silence — without a new interview published.
In the first episode of Season 3, I chat with Amrita Mathur from Superside. We discuss how investing in mass marketing early can make (or break) a company. Amrita shares how she burnt out at a previous job before joining a creative-as-a-service company, how Superside grew from 450 customers to $30 million in revenue (four times each year), and why marketing is often overlooked in the B2B industry.
Topics mentioned:
In the first episode of Season 3, I chat with Amrita Mathur from Superside. We discuss how investing in mass marketing early can make (or break) a company. Amrita shares how she burnt out at a previous job before joining a creative-as-a-service company, how Superside grew from 450 customers to $30 million in revenue (four times each year), and why marketing is often overlooked in the B2B industry.
Topics mentioned:
- [00:02:10] Marketing-led growth in B2B.
- [00:03:46] Mass marketing and rapid learning.
- [00:08:30] Working for a European company.
- [00:10:57] Fast execution-oriented design service.
- [00:14:23] Subscription-based business model.
- [00:17:16] Biopersonas and Designer Dan.
- [00:21:35] Uncovering customer pains.
- [00:25:08] Buyer personas development.
- [00:27:16] Investment in design by companies.
- [00:30:40] Unlimited design services.
- [00:35:53] Selling convenience and time-saving.
- [00:37:45] Instagram Advertising Insights.
- [00:43:26] Enterprise customer retention.
- [00:45:23] Inbound marketing and sales.
- [00:48:20] Planning for hyper-growth.
- [00:52:03] Marketing and confidence in leadership.
- [00:55:59] Learning from podcasts.
Resources mentioned:
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→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
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