From Burnout to $30M Success: Lessons in B2B Marketing That Work

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Everyone Hates Marketers is back after 798 days (!) of radio silence — without a new interview published.

In the first episode of Season 3, I chat with Amrita Mathur from Superside. We discuss how investing in mass marketing early can make (or break) a company. Amrita shares how she burnt out at a previous job before joining a creative-as-a-service company, how Superside grew from 450 customers to $30 million in revenue (four times each year), and why marketing is often overlooked in the B2B industry.

Topics mentioned:
  • [00:02:10] Marketing-led growth in B2B.
  • [00:03:46] Mass marketing and rapid learning.
  • [00:08:30] Working for a European company.
  • [00:10:57] Fast execution-oriented design service.
  • [00:14:23] Subscription-based business model.
  • [00:17:16] Biopersonas and Designer Dan.
  • [00:21:35] Uncovering customer pains.
  • [00:25:08] Buyer personas development.
  • [00:27:16] Investment in design by companies.
  • [00:30:40] Unlimited design services.
  • [00:35:53] Selling convenience and time-saving.
  • [00:37:45] Instagram Advertising Insights.
  • [00:43:26] Enterprise customer retention.
  • [00:45:23] Inbound marketing and sales.
  • [00:48:20] Planning for hyper-growth.
  • [00:52:03] Marketing and confidence in leadership.
  • [00:55:59] Learning from podcasts.

Resources mentioned:


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Creators and Guests

Louis Grenier
Louis Grenier
The French guy behind Everyone Hates Marketers
Amrita Mathur
Amrita Mathur
VP Marketing @ Superside
From Burnout to $30M Success: Lessons in B2B Marketing That Work
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