The Art & Science of Marketing Campaigns that Speak to the Brain
Download MP3I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
In today's episode, I dove headfirst into the thrilling world of effective campaigns with none other than the Queen of behavioral science, Nancy Harhut. Together, we peeled back the curtain to reveal how we marketers can sprinkle some hardwired behavior magic into our messages so they stand the f*ck out. We unpacked the nitty-gritty and unraveled what makes us tick as humans.
Topics Covered:
- (01:33) - Brain-Friendly Marketing Strategies.
- (04:41) - Principle of reciprocity.
- (12:47) - Autonomy bias in behavior.
- (13:54) - Marketing with illusion of control.
- (16:52) - Illusion of choice in marketing.
- (20:18) - Rhyming phrases for credibility.
- (23:56) - Autonomy bias examples.
- (27:28) - Rational vs irrational needs.
- (30:12) - Rhyming phrases in marketing.
- (32:29) - Cognitive fluency in marketing.
- (36:28) - Simplifying language for credibility.
- (40:36) - Priming and spending behavior.
- (42:40) - Pain of paying and priming.
- (46:29) - The Goldilocks effect.
- (48:11) - Magnetic middle and Goldilocks effect.
- (52:05) - Redesign project failure.
- (53:59) - Unconventional credit card marketing.
- (57:55) - Autonomy bias and memory.
Resources Mentioned:
- Influence: The Psychology of Persuasion
- Nancy Harhut’s book: Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
- The Brainy Business Podcast
- Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
- HBT Marketing
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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
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Creators and Guests
Guest
Nancy Harhut
Chief Creative Officer. Passionate about behavioral science + marketing. Speaker, writer, student of the craft.
