The Art & Science of Marketing Campaigns that Speak to the Brain
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→ God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/
→ Riverside.FM: I rely on Riverside.FM for all interviews (no more Skype and asking guests to send me their audio... ). Save 20% on any plan with code "BONJOUR". → https://bit.ly/Riverside_BONJOUR
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In today's episode, I dove headfirst into the thrilling world of effective campaigns with none other than the Queen of behavioral science, Nancy Harhut. Together, we peeled back the curtain to reveal how we marketers can sprinkle some hardwired behavior magic into our messages so they stand the f*ck out. We unpacked the nitty-gritty and unraveled what makes us tick as humans.
Topics Covered:
- (01:33) - Brain-Friendly Marketing Strategies.
- (05:29) - Principle of reciprocity.
- (13:35) - Autonomy bias in behavior.
- (14:42) - Marketing with illusion of control.
- (17:40) - Illusion of choice in marketing.
- (21:06) - Rhyming phrases for credibility.
- (24:44) - Autonomy bias examples.
- (28:16) - Rational vs irrational needs.
- (31:00) - Rhyming phrases in marketing.
- (33:17) - Cognitive fluency in marketing.
- (37:16) - Simplifying language for credibility.
- (41:24) - Priming and spending behavior.
- (43:28) - Pain of paying and priming.
- (47:17) - The Goldilocks effect.
- (48:59) - Magnetic middle and Goldilocks effect.
- (52:53) - Redesign project failure.
- (54:47) - Unconventional credit card marketing.
- (58:43) - Autonomy bias and memory.
Resources Mentioned:
- Influence: The Psychology of Persuasion
- Nancy Harhut’s book: Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
- The Brainy Business Podcast
- Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
- HBT Marketing
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→ Join 11,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
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→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
→ Join 11,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 11,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
🤘
Creators and Guests
Guest
Nancy Harhut
Chief Creative Officer. Passionate about behavioral science + marketing. Speaker, writer, student of the craft.
