[BEST OF] The Most Effective Way to Generate Demand
Download MP3Most marketers focus on lead generation but it is enough?
There's another step in your marketing system that comes first: demand generation. While lead generation is a system focused on collecting contact information from potential customers, demand generation is about building brand awareness and creating demand for your products or services.
I asked lead generation expert Jeanne Hopkins to join the show and share her process of setting up a marketing campaign that generates demand and acquires customers.
We covered:
We covered:
- Why most companies struggle to develop a system for attracting leads
- The costly mistake marketers make when it comes to their website design
- How auditing is the first step new marketers should take in demand generation
- The unexpected reason why promotion is the last thing you should think about
- Why small teams should go after key objectives vs. individuals
- What marketers miss when it comes to communication and small wins
- How we set expectations along the customer journey and why they matter
- Why we need to become comfortable with video and public speaking
Resources:
- SaaS Monetization - Episode 24 with Patrick Campbell
- Dan Moyle
- Toastmasters
- Dale Carnegie - Public Speaking Training
- Patrick Campbell: ProfitWell Blog
- Patrick Campbell: Price Optimization Blog
- @mvolpe - Mike Volpe on Twitter
- Sales experience for marketers book or another podcast episode
- @JeanneHopkins - Jeanne Hopkins on Twitter
- Jeanne Hopkins on LinkedIn
- Marketing vs. Communications: The Surprising Difference
- Bikeshedding in Marketing: 3 Keys to Being an Effective Marketer
***
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
🤘
Creators and Guests
![[BEST OF] The Most Effective Way to Generate Demand](https://img.transistor.fm/UQfe-_M0uHWLRFIPKPn57jNpq2dUmGApxOFSx6EIsy0/rs:fill:800:800:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzExNTY1NTIv/MTY3MjkxMTcyMy1h/cnR3b3JrLmpwZw.webp)