Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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[BEST OF] The Most Effective Way to Generate Demand

/ 55:57/S2 E195 Download MP3
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.



Most marketers focus on lead generation but it is enough?

There's another step in your marketing system that comes first: demand generation. While lead generation is a system focused on collecting contact information from potential customers, demand generation is about building brand awareness and creating demand for your products or services.

I asked lead generation expert Jeanne Hopkins to join the show and share her process of setting up a marketing campaign that generates demand and acquires customers.

We covered:
  • Why most companies struggle to develop a system for attracting leads
  • The costly mistake marketers make when it comes to their website design
  • How auditing is the first step new marketers should take in demand generation
  • The unexpected reason why promotion is the last thing you should think about
  • Why small teams should go after key objectives vs. individuals
  • What marketers miss when it comes to communication and small wins
  • How we set expectations along the customer journey and why they matter
  • Why we need to become comfortable with video and public speaking
Resources:

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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Creators and Guests

Louis Grenier
Host
Louis Grenier
The French guy behind Everyone Hates Marketers
LinkedIn Website Link
[BEST OF] The Most Effective Way to Generate Demand

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