[BEST OF] How to Offend People & Create Great F*cking Content

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My guest today is not afraid to push boundaries or take risks and is most definitely not boring.

In this episode, Dan Kelsall, founder of Offended Marketing, talks about not playing it safe, thinking laterally, and learning from your mistakes.

He also deconstructs three of his most successful campaigns and explains why spending quality time with your client should be a crucial part of your business.

Topics covered
  • Why people are crippled by the fear of being honest
  • The biggest mistake companies make with their content
  • Producing one piece of good content that has impact
  • Developing a strong team that learn by their mistakes
  • How to start offending people so that you’re loved by some and hated by others
  • The process for creating great content that makes people actually buy stuff
  • What you need from a client to be able to market a product with leverage
  • How you know when you’ve struck marketing gold
  • The more you speak to people and understand their culture the more you will get out of it
Resources mentioned

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Finally...

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Creators and Guests

Louis Grenier
Host
Louis Grenier
The French guy behind Everyone Hates Marketers
[BEST OF] How to Offend People & Create Great F*cking Content
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