[BEST OF] How to Use the 80/20 Rule to Work Less & Make More
Download MP3Most marketing gurus will advise you to market your business everywhere, on every channel possible. Not Perry Marshall.Perry, a best-selling author, speaker, and world-renowned business consultant.
He joins the show to explain the 80/20 marketing rule and why you should apply its principles to help simplify your marketing approach.
We discuss why you should identify your customers through a disqualification process and how this approach will save you time, improve customer satisfaction, and increase your profits.
Topics covered
Topics covered
- How to identify your customers by using John Paul Mendocha’s 5 Power Disqualifiers
- Why sales should be a disqualification process rather than a convincing process
- The five elements that identify whether a customer will buy your product
- How to begin implementing the 80/20 Marketing rules into your sales approach
- The importance of categorizing your customers into groups and identifying their commonalities
- Why you must speak with your customers face to face or on the phone
- The top three qualifying questions you can ask any of your customers
- The key characteristic that separates amateur marketers from professional marketers
- The framework of direct-response marketing
- How to “agitate” your customer’s problems in an honest and ethical method
- The formula to guarantee your customer’s satisfaction
- Why customer disqualification will increase customer satisfaction
Resources mentioned
- Ultimate Guide to Google AdWords by Perry Marshall
- 80/20 Sales & Marketing by Perry Marshall
- Dan Kennedy
- John Paul Mendocha
- The 5 Power Disqualifiers
- Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes by Perry Marshall, Keith Krance, Thomas Meloche
- www.Isfbforme.com
- Survey Monkey
- Dysfunctions, Addictions, and the Financial Burning Bus Email Series
- Joanna Wiebe
- The Star Principle by Richard Koch
- How To Address Your Customer's Most Serious Concerns & Improve Conversions
- Pratfall Effect in Marketing: Admit Your Flaws to Win Customers
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→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
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Creators and Guests
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