Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast | [BEST OF] How to Stop Marketing With Your Ego

[BEST OF] How to Stop Marketing With Your Ego

June 21, 2022 / 59:56/S2:E192 Download MP3

When you’re pressed to deliver results, it’s tempting to chase the new, shiny trends. But to be an effective, no-BS marketer, you need to have the conviction to say “No.”

This week we have Edward Nevraumont, an experienced marketing consultant who has worked with companies like Expedia, A Place For Mom, and General Assembly.

In this episode, you’ll learn how to find and execute ideas with efficiency, calculate the true ROI of your marketing activities, and spark real success.

Topics covered

Why most marketing is bullsh*t? (and examples of it)
Why experienced marketers often fall into the “shiny object” trap
Why over-obsession with personalization can backfires
Why Edward takes a stand for effective, no-bs marketing
4-step processes to build a solid no-BS marketing team
How to figure out the ROI of marketing channels
How branding can help improve your other marketing metrics
How to identify your most profitable customers
What Edward think marketers should learn in 5, 10, and 50 years

Resources mentioned

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→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

🤘

Creators and Guests

Host

Louis Grenier

The French guy behind Everyone Hates Marketers

[BEST OF] How to Stop Marketing With Your Ego

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