Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

We're plunging headfirst into the riveting world of brand name mastery with Alexandra Watkins, the ingenious, rule-defying force behind the naming company Eat My Words. She's sharing her high-voltage secrets on avoiding amateur missteps that stink worse than a forgotten lunch box, the unexpected peril of focus groups, and the ultimate, nerve-racking acid test for your brand name.

 
Topics Covered:

• (00:00) - How To Create Brand Names That STICK
• (02:59) - What does Alexandra think of the name "Everyone Hates Marketers?"
• (03:18) - Are memorable brand names only for "non-boring industries?"
• (06:36) - The surprising reason why you should never use focus groups for testing names
• (08:14) - Specific examples of brand names that would have been killed by focus groups
• (09:38) - People tend to struggle with names that are mispelled
• (10:30) - Brand names that result in an eye-roll
• (11:19) - The surprising faux pas that can limit your growth potential and confuse customers
• (12:27) - Everyone hates... super clever names
• (14:52) - The least boring name, ever?
• (15:25) - If you're working at a tech company, avoid this.
• (16:07) - You're not going to be there to explain your name... So don't be smug about it.
• (16:46) - Why the brand names Wells Fargo, Kodak, Google, or Etsy would likely fail today
• (18:41) - The ultimate acid test for your brand name
• (21:25) - Step 1: How to come up with an emotional brand name
• (26:51) - Step 2: Find words. Lots of them.
• (32:31) - The longest lasting brand investment to make
• (34:32) - How the general public reacted to the "Spoon Me" name
• (36:22) - How a racy brand name can backfire
• (38:22) - Step 3: Come up with TONS and TONS of names
• (41:53) - What Alexandra recommends to learn to stay ahead
• (43:23) - The top 3 resources shared by Alexandra