The Banana Principle: Why Loyalty Programs Are Rotten To The Core
Download MP3Unlock profitable growth by mastering evidence-based marketing principles shared by a marketing maverick who has been catapulting brands to new heights for over fifteen years.
Wiemer Snijders, a sought-after guest lecturer across Europe’s elite business schools and author of a game-changing book, "Eat Your Greens," holds the keys to unlocking profitable growth.
Topics Covered:
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
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- (00:00) - – Intro
- (01:27) - – “The Banana Distribution”: How to decode your customer's buying patterns
- (08:29) - – Forget the 80/20 rule: Learn the real customer distribution
- (11:55) - – Are overspending on the wrong customer segment?
- (18:32) - – The Byron Method: How to navigate the shifting sands of consumer buying behavior
- (21:18) - – Should loyalty and retention be your Holy Grail?
- (24:22) - – How to smell the BS in marketing reports
- (29:30) - – Wiemer’s 3 evidence-based marketing resources
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→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
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→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
🤘
