The Banana Principle: Why Loyalty Programs Are Rotten To The Core

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Unlock profitable growth by mastering evidence-based marketing principles shared by a marketing maverick who has been catapulting brands to new heights for over fifteen years.

Wiemer Snijders, a sought-after guest lecturer across Europe’s elite business schools and author of a game-changing book, "Eat Your Greens," holds the keys to unlocking profitable growth.

Topics Covered:
  • (00:00) - – Intro
  • (01:27) - – “The Banana Distribution”: How to decode your customer's buying patterns
  • (08:29) - – Forget the 80/20 rule: Learn the real customer distribution
  • (11:55) - – Are overspending on the wrong customer segment?
  • (18:32) - – The Byron Method: How to navigate the shifting sands of consumer buying behavior
  • (21:18) - – Should loyalty and retention be your Holy Grail?
  • (24:22) - – How to smell the BS in marketing reports
  • (29:30) - – Wiemer’s 3 evidence-based marketing resources


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Creators and Guests

Louis Grenier
Louis Grenier
The French guy behind Everyone Hates Marketers
Wiemer Snijders
Wiemer Snijders
Evidence-based Marketer, Guest Lecturer & Editor of Eat Your Greens
The Banana Principle: Why Loyalty Programs Are Rotten To The Core
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