How to Become THE Apex Marketer (7 Evolutionary Principles)
Download MP3I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
Ditch the jargon jambalaya and grab your mental machetes. We're hacking our way to the primal, thumping core of what your people crave.
Tim Ash's a wizard at excavating deep-rooted instincts through evolutionary psychology and weaving them into marketing that works. Strap in for a wild ride to your niche, where we strip back the fluff and awaken the ancient sales tactics lying dormant within us. It's time to become the Apex Marketer.
Topics Covered:
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- (00:00) - How to Become THE Apex Marketer (7 Evolutionary Principles)
- (04:47) - What is evolutionary psychology?
- (07:53) - Rational vs. irrational: what it means for marketing pros.
- (09:03) - Upside vs. downside bias
- (12:39) - Humans are built to be tribal
- (15:55) - Why stories help us to survive
- (20:28) - The best thing you can do to really understand your customers
- (23:57) - Don't do this when doing market research
- (31:11) - Why humans always need to pick a side
- (32:37) - Why conspiracy theorists and Mercedes drivers have in common.
- (35:47) - Why it sometimes makes sense to make things harder to get
- (38:01) - The "Pretty Woman" effect or why we're willing to suffer for the group
- (42:16) - Your editorial tone can't be accidental
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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
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Creators and Guests
