Bob Moesta's Jobs-To-Be-Done: Your Fix for Selling Without Gagging

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Delve into the insights of the Jobs-To-Be-Done theory with its advocate, Bob Moesta. As the mastermind behind over 3,500 product launches and the President & CEO of The ReWired Group, he offers a fresh perspective on understanding customer needs.

Having worked alongside the renowned Professor Clayton Christensen and as the Co-Founder of Laser Ventures, Bob is here to guide you on how to transition from just selling to genuinely helping customers in their journey.

Topics Covered:
  • (00:00) - Intro
  • (01:33) - Customer personas need to die: sorry not sorry
  • (04:29) - Ever wondered why you just bought that?
  • (08:04) - The Intercom effect: How to turn $5 million into a billion by understanding customer needs
  • (13:39) - Betty White's secrets: How to align marketing with actual consumer use
  • (16:34) - Stop playing marketing bingo and start playing chess
  • (18:21) - This is what your selling should start with
  • (21:53) - The struggling moment revelation: decoding true consumer intent
  • (25:13) - It's stories, not stereotypes, that sell
  • (32:25) - You think you know, but you have no idea: the unseen forces driving purchases
  • (35:47) - How game theory beats economics every time
  • (37:37) - Picking your winning selling strategy
  • (39:53) - Why your perfect employee might be working at Chipotle right now
  • (42:44) - Are all your life choices a lie?


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Creators and Guests

Louis Grenier
Louis Grenier
The French guy behind Everyone Hates Marketers
Bob Moesta
Bob Moesta
The OG of Jobs-To-Be-Done (JTBD) theory, President & CEO of The ReWired Group, Co-Founder of Laser Ventures
Bob Moesta's Jobs-To-Be-Done: Your Fix for Selling Without Gagging
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