Bob Moesta's Jobs-To-Be-Done: Your Fix for Selling Without Gagging
Download MP3I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
Delve into the insights of the Jobs-To-Be-Done theory with its advocate, Bob Moesta. As the mastermind behind over 3,500 product launches and the President & CEO of The ReWired Group, he offers a fresh perspective on understanding customer needs.
Having worked alongside the renowned Professor Clayton Christensen and as the Co-Founder of Laser Ventures, Bob is here to guide you on how to transition from just selling to genuinely helping customers in their journey.
Topics Covered:
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- (00:00) - Intro
- (02:43) - Customer personas need to die: sorry not sorry
- (05:39) - Ever wondered why you just bought that?
- (09:14) - The Intercom effect: How to turn $5 million into a billion by understanding customer needs
- (14:49) - Betty White's secrets: How to align marketing with actual consumer use
- (17:44) - Stop playing marketing bingo and start playing chess
- (19:31) - This is what your selling should start with
- (23:03) - The struggling moment revelation: decoding true consumer intent
- (26:23) - It's stories, not stereotypes, that sell
- (33:35) - You think you know, but you have no idea: the unseen forces driving purchases
- (36:57) - How game theory beats economics every time
- (38:47) - Picking your winning selling strategy
- (41:03) - Why your perfect employee might be working at Chipotle right now
- (43:54) - Are all your life choices a lie?
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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
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Creators and Guests
Guest
Bob Moesta
The OG of Jobs-To-Be-Done (JTBD) theory, President & CEO of The ReWired Group, Co-Founder of Laser Ventures
