Louis Grenier
The French guy behind Everyone Hates Marketers
Appears in 309 Episodes
4 Vital Things To Do Before Marketing Your New Startup
Today I’m joined by my guest Nichole Elizabeth DeMeré, an esteemed SaaS consultant, customer service evangelist, writer and community moderator.Her work has been featu...
7 Steps To Launch Your First Outreach Marketing Campaign
My guest today is Kai Davis, host of the Make Money Online and Get More Clients podcasts, and author of The Outreach Blueprint and Podcast Outreach.In this episode Kai...
Oli Gardner's Blunt Advice to Becoming a Great Marketer
This episode is a special Facebook Live interview with Oli Gardner, international marketing speaker and Co-Founder of Unbounce landing page software.Today we are talki...
What Motivates Human Behavior: 5 Drivers You Should Know About
What motivates human behavior?My guest today is Susan Weinschenk, behavioral scientist, author, speaker, consultant, and mentor.She is an expert in understanding, pred...
Website Personalization: What Is It And How To Get Started
This episode is all about website personalization: what it is, how it works, and how to get it started in your business today.My guest to discuss this and and his new ...
How To Calculate The Value Of Your Leads Overtime
How to calculate lead value?My guest today is Keith Perhac, of DevelopYourMarketing.com and Segmetrics. Keith is a developer and marketer, and he is here to teach you ...
How To Use Jobs To Be Done to Read Your Customers' Minds
How to use Jobs to be done.On today’s episode I’m joined by my guest Claire Suellentrop, a messaging and conversion expert at Loveyourcustomers.co.Claire is also a pub...
Why People Don't Connect With Your Marketing & How To Fix It
My guest today is Dave Gerhardt, CMO at Drift, a conversation-driven marketing and sales platform that works as a virtual assistant for your website.Dave joined Drift ...
Overwhelmed? How to Overcome Marketing Information Overload
This episode I’m talking to Yam Regev, CMO and Co-Founder of Zest.is, a place where marketers can discover quality peer-reviewed content.Yam is based in Israel and has...
SaaS Content Marketing: Why Education is a Powerful Approach
My guest today is Shayla Price, a content and email marketing consultant for SaaS businesses.She has worked with companies such as Leadpages, Agorapulse, Hostgator.com...
Customer Research 101: Uncover What Your Audience Wants
This episode I’m talking to Liston Witherill, conversion optimization and copywriting expert and CEO of Good Funnel.He believes that marketing is about helping custome...
How to Convince People to Buy Without Being Pushy
You see it online all the time.If you work in marketing, your inbox is probably flooded with emails from coaches promoting their latest course launch, ebook, or affili...
Google's Scary Future: What Every Marketer Should Know
Today’s episode is all about the future of Google in the long-term and the consequences for users and marketers worldwide.My guest is Barry Adams, an SEO Consultant at...
How to Use Emotional Targeting to Acquire Happier Customers
My guest this episode is Talia Wolf, Founder and Conversion Consultant at GetUplift.co.Talia is an expert speaker on the topic of emotional thinking and customer drive...
How to Conduct a Social Media Competitive Analysis
This week we are talking about competitive analysis and my guest is Cassandra Schwartz, Senior Product Marketing Manager for Rival IQ, a social media marketing analyti...
SaaS Monetization: How to Make More From Current Customers
SaaS companies today tend to focus more on customer acquisition and less on customer retention and monetization. My guest this week is Patrick Campbell, CEO of Price I...
4 Ethical Growth Marketing Ideas to Test in Your Business
My guest today is marketer Josh Fechter, formerly of Autopilot marketing automation tool, who has recently created his own agency Badass Marketers and Founders.He is a...
5 Content Marketing Promotion Tactics You Should Try Today
My guest this episode is Sujan Patel, a brilliant marketer with many years of internet marketing experience who has strategized for Fortune 500 companies such as Sales...
Marketing for Developers: How to Build Software People Want
This week I’m talking to Justin Jackson, Canadian entrepreneur, speaker, Saas growth and marketing advisor, and author of Marketing for Developers and Jolt!.This episo...
How Smart Positioning Can Make Your Marketing 10x Better
My guest this episode is Philip Morgan, an expert consultant in positioning, and he is here to help you improve your company’s messaging step-by-step.He specializes in...
Seth Godin's Marketing Secrets to Launching a New Business
What would Seth Godin do if he had to launch a brand new business from scratch, anonymously, with only $1,000?What are Seth Godin's marketing secrets?This week’s episo...
How Long-Term Marketing Can Help You Generate More Profits
How can long-term marketing help you generate more profits than growth hacking?Connor is the Head of Marketing for Phorest, salon software that helps salons grow their...
Why Marketing Storytelling Matters Now More Than Ever
My guest today prefers emotions and marketing storytelling over growth hacking and optimization.Michael Troiano is a Harvard Business School graduate and former Chief ...
Why Weak Marketing Foundations Are Killing Your Business
Today I’m talking to Dan Kaplan, a former magazine journalist turned product marketer who is now a marketing consultant with Exponents in Silicon Valley.Dan is fightin...
Lean Marketing Principles to Become an Unstoppable Marketer
Using lean marketing principles can help you to become a more productive digital marketer.In this episode, I’m talking to Monica Georgieff, Marketing Director of Kanba...
How To Solve People's Most Painful Problems With Content
Helping to solve people's most painful problems is the marketer's job. In this episode, Dan Levy and I are describing how to to go about it using content marketing. Da...
TOFU, MOFU & BOFU in Content Marketing: Which Do You Need?
What do TOFU, MOFU & BOFU stand for in marketing? It helps digital marketers to serve the right content to the right person at the right time using the sales funnel.To...
Rand Fishkin's Step-by-Step Guide to Inbound Marketing
How to sell more? By earning the awareness, trust, and respect of people who could buy from you. This is, in essence, the core of Rand Fiskin's inbound marketing philo...
Why Trust-Based Marketing Is Eating Branding for Breakfast
Trust-based marketing eats branding for breakfast, any day of the week according to Jonathan Salem Baskin, Founder of Arcadia Lab, which helps businesses to communicat...
How Hubstaff SaaS Business Grew from 0 to 4,500 Customers
How did Hubstaff, a remote team management software business, managed to grow from 0 to over 4,500 customers?Dave Nevogt, Founder and CEO of Hubstaff, shares how he go...
