Why Weak Marketing Foundations Are Killing Your Business
Download MP3Today I’m talking to Dan Kaplan, a former magazine journalist turned product marketer who is now a marketing consultant with Exponents in Silicon Valley.
Dan is fighting for marketing to be great again, for the first time. He has seen many tech startups fail due to weak marketing foundations.
Listen in to our very interesting chat about what companies need to do instead in order to succeed.
Topics covered:
Topics covered:
- Frustration with anti-marketing bias
- Changing careers from journalism to marketing
- Product development as marketing
- Weak marketing foundations in the tech world
- Actionable marketing advice and tools for SaaS startup
Resources mentioned:
- “Silicon Valley’s Self Fulfilling Prophecy Of Mediocre Marketing” by Dan Kaplan
- “232 Startup Failure Post-Mortems” by CB Insights
- “The Top 20 Reasons Startups Fail” by CB Insights
- Intercom, Mixpanel, Clearbit - Analytics tools
- The Ask Method by Ryan Levesque
- Threadling.com & The Foundational Story Framework video
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→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
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