How Smart Positioning Can Make Your Marketing 10x Better
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Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment
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My guest this episode is Philip Morgan, an expert consultant in positioning, and he is here to help you improve your company’s messaging step-by-step.
He specializes in positioning for tech companies and literally wrote the book on this topic, The Positioning Manual for Technical Firms.
Listen in as he explains positioning strategy and techniques useful for all digital marketers and shares his personal journey along the way.
Topics covered:
Topics covered:
- Main symptoms of bad positioning
- Specific techniques to test the market and research a specialty
- Benefits of good positioning and resources for digital marketers
- Philip’s experience and journey from working in an agency to consulting
Resources mentioned:
- The Positioning Manual for Technical Firms
- Clutch.co
- No: The Only Negotiating System You Need for Work and Home by Jim Camp
- Seth Godin’s Blog
- Positioning Crash Course by Philip Morgan
- Philip Morgan Consulting
- 13 Positioning Principles From Hungry Hungry Hippos
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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
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→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io
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