How to Use Emotional Targeting to Acquire Happier Customers

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My guest this episode is Talia Wolf, Founder and Conversion Consultant at

Talia is an expert speaker on the topic of emotional thinking and customer driven conversion optimization. If you are struggling to connect with customers online and generate sales, this episode is for you.

Listen in to learn Talia’s step-by-step methodology of customer research and emotional targeting that you can implement in your business today to connect with your audience and increase sales and conversions.

Topics covered:
  • The power of emotional targeting
  • Talia’s career background
  • Marketing and business culture in Israel
  • Technology in marketing versus actually talking to customers
  • Customer-driven optimization
  • A step-by-step guide to emotional targeting: customer research, company research, competitor research, emotional content strategy and testing
  • Trust and social proof
  • Talia’s recommended resources

Resources mentioned:


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Creators and Guests

Louis Grenier
Louis Grenier
The French guy behind Everyone Hates Marketers
How to Use Emotional Targeting to Acquire Happier Customers
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