SaaS Monetization: How to Make More From Current Customers
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Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment
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SaaS companies today tend to focus more on customer acquisition and less on customer retention and monetization. My guest this week is Patrick Campbell, CEO of Price Intelligently, a price optimization software agency that helps SaaS businesses adopt a strong pricing strategy. They also offer a free subscription analytics tool called ProfitWell. In this episode we will talk about why retaining customers is actually more profitable than obtaining new ones, and go through a detailed step by step process to help you get the most out of your current customers with clever research and tactics. Patrick gives us a lot to learn about today so don’t miss out and listen in.
Topics covered:
- Obsession with customer acquisition
- Marketing at Price Intelligently
- Ethics of clickbait
- Customer growth methodology for small and large companies
- Buyer personas and the key difference between the value of a feature and the way it’s used
- Recommended resources
Resources mentioned:
- Price Intelligently
- ProfitWell
- Hacking Growth by Shane Ellis
- The Saddest SaaS Pricing Pages of the Year by Patrick Campbell
- Web Summitbase
- Basecamp
- Coelevate blog by Brian Balfour
- Price Intelligently eBook
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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io
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