Why Trust-Based Marketing Is Eating Branding for Breakfast
Download MP3Trust-based marketing eats branding for breakfast, any day of the week according to Jonathan Salem Baskin, Founder of Arcadia Lab, which helps businesses to communicate about innovation.
Jonathan has 30 years of marketing experience in major global brands and is a currently a Forbes contributor. Jonathan firmly believes that brands are dead - and he offers a better alternative.
Listen in as he challenges the conventional truths in marketing and provides a new perspective for the future of business.
Topics covered:
Topics covered:
- What drew Jonathan into a career in marketing and founding his current company
- The nature of true innovation
- Defining the terms: advertising, marketing and branding
- Why brands are dead
- Actionable ways to be a more genuine marketer
- Evaluating your trustworthiness as a business
Resources mentioned:
- Arcadia Lab
- Tell The Truth by Sue Unerman and Jonathan Salem Baskin
- JonathanSalemBaskin.com
- InnovationCommunicator.com
- Branding 101: 5 Steps to Build a Small Business Brand
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→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
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