How To Calculate The Value Of Your Leads Overtime
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Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment
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How to calculate lead value?
My guest today is Keith Perhac, of DevelopYourMarketing.com and Segmetrics. Keith is a developer and marketer, and he is here to teach you how to calculate the value of your leads over the long-term.
Focusing on lead value over time will enable you to know what is working and generating revenue, and what is not. Listen in as Keith shares his step-by-step guide to tracking lead value and tailoring your marketing to the most valuable leads.
Topics covered:
Topics covered:
- The importance of measuring long-term lead value
- Calculating lead value
- Tracking digital touch points
- Utilizing Segmetrics to measure lead value
- Facebook lead tracking limitations
- Tracking step-by-step guide: CRMs, UTM tags and mapping your customer journey
- Generating revenue reports
- Keith’s background and career in Japan
- Recommended reading and advice
Resources mentioned:
- DevelopYourMarketing.com
- Segmetrics
- 2017 Edelman Trust Barometer
- The War of Art by Steven Pressfield and George Guidall
- The Ultimate Sales Letter by Dan Kennedy
- Getting Everything You Can Out of All You’ve Got by Jay Abraham
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→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io
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