Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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How To Calculate The Value Of Your Leads Overtime

/ 49:54/S1:E34 Download MP3

How to calculate lead value?

My guest today is Keith Perhac, of DevelopYourMarketing.com and Segmetrics. Keith is a developer and marketer, and he is here to teach you how to calculate the value of your leads over the long-term.

Focusing on lead value over time will enable you to know what is working and generating revenue, and what is not. Listen in as Keith shares his step-by-step guide to tracking lead value and tailoring your marketing to the most valuable leads.

Topics covered:
  • The importance of measuring long-term lead value
  • Calculating lead value
  • Tracking digital touch points
  • Utilizing Segmetrics to measure lead value
  • Facebook lead tracking limitations
  • Tracking step-by-step guide: CRMs, UTM tags and mapping your customer journey
  • Generating revenue reports
  • Keith’s background and career in Japan
  • Recommended reading and advice

Resources mentioned:

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→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

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Creators and Guests

Louis Grenier
Host
Louis Grenier
The French guy behind Everyone Hates Marketers
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How To Calculate The Value Of Your Leads Overtime

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