Marketing for Developers: How to Build Software People Want
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Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment
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This week I’m talking to Justin Jackson, Canadian entrepreneur, speaker, Saas growth and marketing advisor, and author of Marketing for Developers and Jolt!.
This episode is a great listen for developers who aren’t marketers themselves but want to launch a product or service.
Justin will share his methodology for customer research, picking the right marketing, and ultimately creating a great product and tons of sales.
Topics covered:
Topics covered:
- Product development as marketing
- Justin’s career background in a non-profit and late entry into the tech industry
- The need for better writing in marketing and on the internet
- Observing customers in their habitat
- Step-by-step advice for product development and iteration
- Identifying viable markets
- Tactical marketing tips and resources
Resources mentioned:
- Marketing for Developers
- JustinJackson.ca
- This is a web page. by Justin Jackson
- Product People Club
- MegaMaker Podcast
- Tiny Marketing Wins
- The coupon code is a slap in the face by Justin Jackson
- Medium, Hacker News, Nuzzel, Pocket - Content submission channels
- Jolt! by Justin Jackson
- Google Tag Manager, Segment, Mixpanel - Customer segmentation tools
- Influence: The Psychology of Persuasion by Robert Cialdini
- Rework by Jason Fried and David Heinemeier Hansson
- Anything You Want by Derek Sivers
- Break Through the Noise in Marketing by Doing Less
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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
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→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io
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