SaaS Content Marketing: Why Education is a Powerful Approach
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Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment
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My guest today is Shayla Price, a content and email marketing consultant for SaaS businesses.
She has worked with companies such as Leadpages, Agorapulse, Hostgator.com, Kissmetrics, Shopify Plus and more.
She has published many articles in her work and is also involved with aspiring women in the SaaS marketing community to help them excel. In this episode you’re going to learn why education and not hardcore sales is the best way to do content marketing, especially in SaaS.
Listen in as Shayla explains the best place to do customer research, how to create the right kind of content to educate people, and how to check the results and bring your business to the next level.
Topics covered:
Topics covered:
- Shayla’s professional background from law to marketing
- Email campaign frequency
- Recent marketing campaigns successes and failures
- Switching from selling to educating
- Customer empathy and learning styles
- Observing pain points and creating a campaign to solve it
Resources mentioned:
- 5 Content Marketing Promotion Tactics You Should Try Today
- The Road to Recognition by Seth Price and Barry Feldman
- Fast Company
- Shayla Price on Twitter - @shaylaprice
- Shayla Price on LinkedIn
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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io
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