How To Solve People's Most Painful Problems With Content
Download MP3Helping to solve people's most painful problems is the marketer's job. In this episode, Dan Levy and I are describing how to to go about it using content marketing. Dan Levy is the Content Director of Unbounce, a software product that allows us to build landing pages fast with no coding required.
We are talking about content marketing and Dan’s love-hate relationship. We are also going to discuss the difference between copy and content and how to come up with content ideas that people will actually like.
This is a topic that I find very interesting.
Then we are going to go through a step by step run-through of how to come up with blog posts from start to finish. Dan also shares the best advice that he learned from his mentor.
Topics covered:
Topics covered:
- Whether it’s better to be a content marketer or a sexual health director
- Dan has always been drawn to writing even in his early school days
- Dan’s father would engage dinner table discussion about current events
- His background gave Dan a wide variety of interests which drew him to writing
- Cynicism in content marketing and Dan’s love-hate relationship with content
- The democratization of content marketing through the Internet
- Content marketing as branded storytelling not copy
- Quality beats quantity when it comes to results
- Best practices always come down to testing and data
- Listen to what your customers say to build copy that converts
- Putting out content that is already out there is not contributing
Resources mentioned:
- 5 Content Marketing Promotion Tactics You Should Try Today
- Unbounce
- Call to Action Podcast
- Oli Gardner Unbounce Blog
- Google Analytics
- Kissmetrics
- Domo
- Contently Content Strategist Blog
- MEL Magazine by Dollar Shave Club
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→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
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→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
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Creators and Guests
