How to Conduct a Social Media Competitive Analysis
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This week we are talking about competitive analysis and my guest is Cassandra Schwartz, Senior Product Marketing Manager for Rival IQ, a social media marketing analytics tool.
If you want to stand out from the crowd, you should be conducting social media competitive analysis to identify gaps in your competitor’s offerings and marketing strategy.
Topics covered:
Topics covered:
- Why competitive analysis matters
- Avoiding blanket statement “best practices”
- Personalized internet marketing
- How to identify your competitors
- Networking and talking to marketers and SaaS customers
- Specific tactics of competitive research
- Understanding brand voice and storytelling
- Cassandra’s recommended marketing resources
Resources mentioned:
- Rival IQ
- Optimizely
- Moz
- HubSpot
- On Writing Well by William Zinsser
- This American Life podcast
- Social Physics by Alex Pentland
- How to Compete With Big Brands Even With Very Few Resources
- Hard to be Noticed? Simplify Your Marketing to Win Customers
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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
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