Overwhelmed? How to Overcome Marketing Information Overload

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This episode I’m talking to Yam Regev, CMO and Co-Founder of Zest.is, a place where marketers can discover quality peer-reviewed content.

Yam is based in Israel and has 10 years of experience in marketing, previously serving as CMO of Webydo web design platform.

Today you’re going to learn how to overcome information overload as a marketer. Join us as we navigate the abundance of content available online, and listen in for Yam’s solutions to find valuable content and avoid the fear of missing out.

Topics covered:
  • Overproduction of content
  • Zest.is and human-based filtering
  • Content retargeting and building brand authority
  • Marketing by word of mouth
  • Account-based marketing principles
  • Tips to focus and organize your approach to content
  • How to judge content quality

Resources mentioned:

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Buy my book: book.stfo.io
Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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Creators and Guests

Louis Grenier
Host
Louis Grenier
The French guy behind Everyone Hates Marketers
Overwhelmed? How to Overcome Marketing Information Overload
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