Louis Grenier
The French guy behind Everyone Hates Marketers
Appears in 309 Episodes
Why the “Jobs to be Done” Framework Creates Better Products: Alan Klement
How to use Jobs to be done.On today’s episode I’m joined by my guest Claire Suellentrop, a messaging and conversion expert at Loveyourcustomers.co.Claire is also a pub...
3 No-BS Principles for Unforgettable Marketing with Margo Aaron
Why are so many marketers bad at marketing themselves?This episode of the podcast tackles an issue most entrepreneurs face at some point: the art of self-promotion.Whe...
Social Media Is Bullshit and Here's Why with BJ Mendelson
Is social media bullshit and a complete waste of time? According to BJ Mendelson, marketing is entirely situational.The same solution won't work for everyone. Yet most...
The Most Effective Way to Generate Demand with Jeanne Hopkins
Most marketers focus on lead generation but it is enough?There's another step in your marketing system that comes first: demand generation. While lead generation is a ...
7 Simple Ideas for Repurposing Your Content (And Why It Matters) with Brittany Berger
Want to spend less time on content creation? I know the feeling. Producing high-quality content isn’t easy work. But according to content marketing expert Brittany Ber...
4 Original Ways to Jumpstart a Career You Love with Jennifer Dziura
Why is it so damn tough to start a new career you love? How do you get the job you want and earn enough money to stop worrying about the next paycheck?This week we're ...
4 Steps to Creating a Rock-Solid Marketing Strategy With Mark Ritson
When it comes to your strategy, nothing is more important than market research.My guest today is Mark Ritson. He’s a marketing expert, consultant, and writer for Marke...
Building a Marketing Team for Growth with Ferdinand Goetzen
How to build a marketing team for growth, the non-sleazy way?Today we tackle how to jumpstart your marketing team with growth expert Ferdinand Goetzen.He's a speaker, ...
How to Validate Your Business Idea in 3 Steps (The Right Way) with Josh Pigford at Baremetics
How to validate your business idea, the right way.Marketers have become obsessed with conversion optimization over the last few years.We're trying to squeeze conversio...
How to Tell Better Stories With Data
Businesses try to squeeze every lead through the funnel, get you hooked on their products, and produce garbage content to capture your interest.Don’t feed the bears!An...
The 1-Page Marketing Plan Build Yours in 9 Steps
What is the One-Page Marketing Plan?If you’ve ever struggled with a lack of focus in your business, you’re not alone. In this episode, we’ll uncover how you can beat S...
The Long-Term Principles to Create Effective Facebook Ads
How often do you look at Facebook?Facebook is the largest media company in the world, and it has generated more than $27 billion in revenue.In this episode, you will l...
[Republished] Branding 101: How to Build a Strong Brand in the Digital Age
Some companies seem to have the magic touch.On the other hand, many startups struggle for years to gain traction in their market. Why do some companies capture the att...
Rob Walling: The Stairstep, No-Bull Approach to Bootstrapping
For start-up marketing, how do you get something off the ground without outside funding? What’s required to launch a product?Marketers and developers will learn a lot ...
How to Earn Your Customers' Love and Attention
Surprisingly, companies still need to be convinced to focus on their customers before making money.Treating customers badly is no longer an option. In this episode, le...
How to Create (& Launch) Your First Digital PR Campaign
Get more reach, visibility, credibility, trust, and SEO with digital PR - a way to build relationships with content writers and journalists to get them to mention you ...
Customer Journey Mapping: Get Started in a Few Steps
Most companies believe they are customer centric, but many don’t know what that means and involves. So, they don’t truly practice it.Today I’m talking to Georgiana (Gi...
Value Proposition: What Is It & How to Create One
Today I’m talking to Momoko Price, a commercial copywriter who works for giants (AT&T and Base CRM) and startups (Respondly, which was acquired by Buffer).Copywriting ...
How to Spot Shady SEO Providers
This week I’m talking to Gavin Duff, Head of Digital Performance for the Irish-based digital agency, Friday.The world of search engine optimization (SEO) is full of sh...
How to Create 100% Accurate and Detailed Buyer Persona
How to create 100% accurate and detailed buyer persona.My guest this episode is Adele Revella, CEO of the Buyer Persona Institute, speaker and author of a top five bus...
How Noah Kagan Would Launch a Business With $1k Anonymously
Today I’m talking to Noah Kagan, a successful entrepreneur and founder of two multi-million dollar businesses including AppSumo, Sumo and Briefcase.Noah is someone who...
How to Blow Shit up and Make a Difference
My guest this episode is Cindy Gallop, a former advertiser who has worked for brands such as Coca-Cola, Ray-Ban and Polaroid.In 2009 she launched makelovenotporn.tv to...
3 Steps to Write Copy That Converts with Joanna Wiebe
Who is Joanna Wiebe?Joanna Wiebe is the original conversion copywriter. She’s the co-founder of Copyhackers and Airstory.co, and she’s written for companies like Wisti...
How to Send Emails with 83%+ Open Rates (Not a Clickbait)
Master copywriter and email marketer André Chaperon teaches us his system to send emails that people are actually interested in, gain their trust, and raise email open...
Online Advertising Is Dead; Long Live Traditional Advertising?
In this episode we are challenging the current model of online advertising and making a case for the traditional methods advertising.Bob Hoffman is my guest, author of...
How to Turn Website Data into Insights You Can Actually Use
My guest in this episode is Adam Greco, a web analytics expert who has worked for companies such as Omniture and Salesforce.Most people are easily overwhelmed with dat...
What to Expect in 2018: Future Guests & Improvements
This week we have another special edition episode of Everyone Hates Marketers.I am glad to share my future plans for the podcast including guests to be interviewed nex...
2017 in Review: Stats, Mistakes Made, Lessons Learned
Today’s episode is a special edition of Everyone Hates Marketers where I will share behind the scenes knowledge such as the story behind the podcast, never before shar...
How to Track the Right Metrics & KPIs Throughout Your Funnel
This episode I’m talking to Dan McGaw, former Head of Marketing at Kissmetrics behavioral analytics solution company.Dan is now the CMO of Effin Amazing, an analytics ...
How to Start a Marketing Agency (a Practical, No-Bull Guide)
So you want to learn how to start a marketing agency? You dream of a new challenge. You’re ready to build a business and a team you look forward to working with each d...
