Louis Grenier
The French guy behind Everyone Hates Marketers
Appears in 309 Episodes
Professionalism is Killing Your Brand: Here's the Cure
Corporate speak sucks.Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive...
Funnels Don't Build Businesses: Here's What Does
Forget the "easy money" funnel fantasy. We're exposing the truth about building a business that lasts, without the hype and empty promises. Get ready to ditch the sho...
How to Build a Content Strategy That "Drives Pipeline"
In this episode, Sara Stella Lattanzio pulls back the curtain on what it really takes to build a content strategy that drives pipeline in a B2B company. She talks abo...
25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin
Leah Tharin, a B2B growth veteran with 25 years of experience, rips apart the bullshit and delivers actionable insights you can actually use. No jargon. No fluff. She...
Know Your "Enemies" — A Practical Guide to Competitive Intelligence
This episode gets real about knowing your competition and using that knowledge to stand the f*ck out. Louis and competitive intelligence expert Andy McCotter-Bicknell ...
How to Make Products That Stick (With PepsiCo's Chief Design Officer)
With 47 patents under his belt, Mauro Porcini takes us on a deep dive into the art of making things people love — not just use. His belief? Putting the human factor a...
Stop Wrestling With Pricing: How to Set Prices Customers Want
Listen to Melina Palmer, behavioral economist and author of "The Truth About Pricing," explain how you can use simple tricks from behavioral economics to make your pri...
How to Find SPICY Angles That The Right People Cannot Ignore
In this episode, we sit down with PR expert and author Lucy Werner to uncover the secrets behind crafting compelling angles for your content. Whether you're pitching ...
How to Craft a Life & Career That Lights You Up (F*ck The Playbooks)
Paul Millerd, author of "The Pathless Path," shares his unconventional journey of designing a life and career that lights him up. Tune in for some eye-opening insight...
The BS-Free Guide to Building Communities That Last More Than 3 Months
In this episode, Circle co-founder Andy Guttormsen cuts through the fluff to share his hard-earned lessons on building communities that last. No BS, just real talk an...
Why So Serious? 5 WILD Ways to Generate Money-Making Ideas
Throw out the old rules. Jocelyn Brady, the Brain Lady, shows you five wild ways to think up ideas that pay off. This is about getting real results by letting loose. N...
How to Find Undiscovered (Yet Profitable) Niches
Emily is a former journalist and content writer. Through a tragic event, she understood and used her professional and personal experiences and skills to reposition her...
Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow
For a decade, Heidi Weinberg has been a successful freelance fashion designer. Now, she helps other fashion designers get paid by focusing on a narrow market and going...
How to Grow an Audience When No One Seems to Listen
In the eye of the pandemic storm, Zeke Sky didn't just keep his music alive; he transformed it into a powerhouse brand. This episode dives into how a metal guitarist m...
How To Have the B*lls To Do What You REALLY Want
Tadhg Hickey is an Irish comedian and the author of the book A Portrait Of A Piss Artist As A Young Man. His satirical humor made him sell out most of his shows tourin...
How to Build an UNIGNORABLE Personal Brand
Matthew Lesko, America’s #1 grant expert known for always wearing a question mark suit, will help you carve a niche for yourself in a super boring and "professional" i...
How to Have Better Ideas (Lessons From The Onion’s Creator)
Scott Dikkers, the founder of the world’s first humour publication, The Onion, will teach you to grow your brand the wrong way and still make it stand the f*ck out. Sc...
How to Shake Up Industries That Hate Change (4 Principles)
Stacey Schumacher, founder of the Texas Coalition for Animal Protection (TCAP), knows how tough it is to bring new ideas to old-school industries. In this episode, she...
How April Dunford Built a 7-Figure Solo Consulting Biz
In today's episode, you will learn how the most charismatic and no-nonsense consultant in the tech marketing space has built a 7-figure business, flying solo. The stor...
How to Embrace Your Weirdness & Make Money From It
Chrissy Flanagan is an innovative and weird political adviser turned "Sausage Queen" and founder of Chaotic Social. After her long-term relationship ended, Chrissy sou...
This Rookie Won Over Celebs, Grew to 300k Fans, & Became #1 in Her Niche [Here’s How]
A mother of three and author, Rosey Davidson is the Founder and CEO of Just Chill Baby Sleep, a UK-based infant sleep consultancy specialising in straightforward, no-B...
4 ½ Psychological Biases Every Marketer Needs to Know
Richard Shotton is a pioneer in applying behavioural science to marketing. He started his career as a media planner, handling esteemed accounts like Coke, Lexus, and c...
How to Build an Authentic Social Presence Without Sounding Like a Bro
Meet Erica Schneider, the incredible force and wordsmith phenomenon who's reshaping the marketing world with her authentic, no-BS approach. As the former Head of Conte...
How to Build A Marketing Community (Without Spam Or Pyramid Schemes)
There’s nothing wrong with setting up a community and making money from it, but it should never be built with that at the forefront, otherwise, you run the risk of it ...
Smashing Norms: How To Craft Stand-The-F*ck-Out Brands in Old-School Industries
Imagine starting a business with just $250 in your account, no knowledge of the industry you want to get into, and then turning it into a multi-million dollar brand wi...
A CEO’s Guide to Building a No-BS Personal Brand (& Reviving a Dying Business)
He transformed his online education business from losing money to profiting several million dollars in a year by revisiting and refining his strengths in personal bran...
How This Marketing Rebel Turned One Book Into a Multi-Million Coaching Biz
Pragmatic. Experienced. And Bestselling Author or The 1-Page Marketing Plan. Allan Dib is my latest guest on Everyone Hates Marketers, and, as an entrepreneur who buil...
How to Impress Every Time You Speak (5 Unusual Public Speaking Tips)
Even industry experts in any field struggle with public speaking; it’s not something that comes naturally to everyone, so don’t feel disheartened or embarrassed over i...
How Jonathan Stark Runs a $400k Business Working "Just 5h/Week"
Forty-hour work week? Sack that off. Our recent guest is here to tell me how he achieved pure financial freedom and runs a $400k business working just 3-5 hours a week...
Toxic Hustle: When Business Ambition Eats You Alive (Almost)
What exactly is the stair-stepping approach to succeeding in business? Founders and Co-Founders alike all share similar struggles, no matter what industry they’re in. ...