Louis Grenier
The French guy behind Everyone Hates Marketers
Appears in 309 Episodes
3 Reasons Why Your Content Sucks (And How to Fix It)
In this episode, you'll learn tips for sharing content that makes a dramatic impact on your business.Kevin Lund joins the podcast to explain what companies usually get...
How to Sell with Steli Efti
In this episode, you'll hear expert sales advice from a successful entrepreneur who's started multiple businesses from scratch.Steli Efti explains how to sell, and wha...
How to Stop Feeling Like a Fraud 3 Ways to Overcome Imposter Syndrome
If you've ever felt like a fraud in the marketing industry, this episode is for you.Marketing consultant and coach, Tiffany Da Silva is the guest in today's episode. T...
How to Thrive for Change & Growth in a Chaotic Environment
Let's talk about eliminating chaos in your marketing efforts.In today's episode, I chat with Hana Abaza about the nitty-gritty of running the marketing for Shopify Plu...
What Politicians Know About Marketing That You Don’t
What can politics teach us about marketing strategy?Political expert Phillip Stutts joins us for this episode of the show, where he shares how using political principl...
How to Talk to Customers and Validate Your Business Idea (When Everyone Is Lying to You)
Will your next startup be a success? The truth is, you can never be 100% certain until you test your idea — but you can save yourself 12 months of time by talking to y...
How to Do SEO Yourself: A Comprehensive Guide to Keyword Research (With Examples)
Is keyword research still relevant to SEO? Do backlinks matter anymore?Find out the answer in today's episode.My guest is Tim Soulo, the CMO and the Head of Product St...
How to Do Video Marketing: 9 Effective Tips on Getting Started
Video has exploded on social media in the last couple of years. Are you using video marketing in your business yet?My guest is Jason Hsiao, the founder of the Animoto ...
Marketing Psychology: 5 Little Known Facts About Consumer Behavior in Advertising
What is marketing psychology?When it comes to digital marketing it's easy to drown ourselves in endless data analytics, campaign results, and market research. But mark...
How to Increase Organic Traffic: 7 No-Fluff, Practical Methods
Tons of companies are turning to paid advertising to drive traffic to their websites. You might be considering whether or not this is a good solution for your business...
How to Become a Marketing Strategy Expert (Starting from Scratch)
In this episode, you will learn how to set up a one-year strategic marketing plan and lead your team to success.My guest today is Kevan Lee, the Director of Marketing ...
How to Prepare for Automation in Digital Marketing
Should we be afraid of automation in digital marketing? We hear some scary predictions about what automation will do to our jobs.My guest today is Shawn Twing, one of ...
How to Scale Content Creation Without a Team
Do you want to learn how to scale content creation without a team?In this episode, we're joined by Tracey Wallace, the Editor in Chief at BigCommerce and the founder o...
Marketing Without a Budget: Grow Your Revenue with 0 Credibility or Advertising
If you've ever wondered how to grow your business when nobody has an idea who you are, this episode is for you.Here's the thing: I know what it's like to start a busin...
Content Distribution Plan: An In-Depth Process for Driving More Traffic
Are you struggling with content marketing? Well, get ready for this one.I guarantee your perspective will change after listening to today’s guest.In this episode, we’r...
How to Stay Relevant in Business: 3 Tips to Remain Competitive
How do some companies stay on the top while others go out of business?The answer is change. If you want to move forward in business you have to embrace adaptation. In ...
User-Centered Design & Analytics: 3 Ways to Deliver a Better Customer Experience
What is user-centered design and why should we care about it?User-centered design is an approach to understanding your customer and designing an experience from their ...
5 Proven Methods for Positioning Your New Product
How can we get customers to understand the value of our product when it’s new in the market?That’s where your product positioning comes in. In this episode, we’re join...
[REPLAY] Seth Godin's Marketing Secrets
Seth Godin is back. We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain.The reason behind this massive f...
Q&A – Part 2
Welcome to another special episode.Last week I answered your questions on topics about the podcast and the Everyone Hates Marketers brand.Today's episode is dedicated ...
Q&A – Part 1
We're going to switch things up this week.Last month I asked if you had any questions for me. Quite a few of you reached out to me via LinkedIn, Twitter, and email.Now...
Storytelling Marketing Strategy: Tell Your Business Story in 6 Steps
How can we use story in our marketing strategy and drive more business?Storytelling is a skill just like anything else. All it takes to write a mesmerizing story is kn...
How to Grab Attention: Kevin Roger’s 60-Second Sales Hook
Want to learn how to write a sales hook for your business in 60 seconds?Former stand-up comedian and copywriting coach Kevin Rogers joins the podcast to talk about per...
How to Do User Research (Even if You’re on a Budget)
Want to create a better user experience for your customers?Start with user research.Before you develop a user experience design you need to understand what your custom...
Finding Social Media Influencers The No-BS Way in 7 Steps
Who are social media influencers and how can they help your business?In this episode, Tyler Farnsworth joins the podcast to cover a marketing topic we haven’t dug into...
Brand Positioning 101: How to Tell a Memorable Story
How can your brand stand out in an oversaturated market today?If you’re a frequent listener, you already know we talk a lot about branding on this podcast. It’s becaus...
Neville Medhora on the Best Way to Learn Copywriting
Who is Neville Medhora?Neville Medhora runs a company called Kopywriting Kourse, where he trains business teams on how to write outstanding copy and content that perfo...
The Power of Persuasion: How to Use Scarcity and Urgency to Sell More with Jack Born
Scarcity and urgency are powerful persuasion triggers, but are they ethical? We’ve all seen companies misuse urgency with fake limited time offers.They sell “live” web...
How to Optimize Your Website for Conversions Without Sacrificing SEO or Speed
You want your website to rank high on Google, right? You’re in a constant battle to bring in organic traffic and provide a phenomenal user experience.It might even fe...
26 Ways to Stand Out In Your Customer’s Mind with Ulli Appelbaum
Why should companies and marketers care about brand positioning?Positioning is one of those “marketing buzzwords” that gets tossed around a lot. But if you dig into wh...
