How to Do Video Marketing: 9 Effective Tips on Getting Started
Download MP3I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
Video has exploded on social media in the last couple of years. Are you using video marketing in your business yet?
My guest is Jason Hsiao, the founder of the Animoto video maker.
In today's episode, Jason shares how to leverage video to build relationships and sell more (without tons of technical knowledge or expensive equipment).
Topics covered:
Topics covered:
- What makes video unique from other content marketing platforms
- Why you don’t need to spend thousands to create impressive videos
- The essential social media platform to use when you’re getting started
- How to discover what video style will captivate your audience
- The secret behind how long your video content should really be
- Why it’s okay if 50% of people don’t make it to the end of your video
- How to transform your text-based articles into exciting videos
- Why you must tease your best content at the beginning
- The reason why an authentic brand is more important than being funny
Resources mentioned:
- https://animoto.com/everyonehatesmarketers
- Jason Hsiao on Twitter
- Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity by Kim Scott
- The Advantage: Why Organizational Health Trumps Everything Else In Business by Patrick M. Lencioni
- Avoid Marketing Best Practices at All Costs with David Darmamin
- Marketing vs. Communications: The Surprising Difference
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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
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