How to Thrive for Change & Growth in a Chaotic Environment
Download MP3Let's talk about eliminating chaos in your marketing efforts.
In today's episode, I chat with Hana Abaza about the nitty-gritty of running the marketing for Shopify Plus. She joined the Shopify Plus team while the company was in the midst of crazy growth.
You'll learn foundational principles for SaaS marketing, the biggest misconceptions about positioning, and how you can drive growth and optimization in a chaotic environment.
Topics covered:
- The nuance of marketing for B2B SaaS vs. small business or consumer
- How Shopify Plus started as an experiment to reduce churn
- Why positioning is highly misunderstood by most marketing teams
- What happens when you base marketing on your own assumptions
- Why you must have a minimum data measurement in place first
- How to identify low-hanging fruit based on your sales funnel
- The surprising reason growth isn’t focused on driving more volume
- Why foundational marketing strategy falls into four separate buckets
Resources mentioned:
- Shopify Plus
- Hana Abaza on Slideshare
- Hubspot CRM
- Ogilvy on Advertising
- The Unpublished David Ogilvy
- The Boron Letters
- ConversionXL
- Andrew Chen
- Brianne Kimmel
- Tomasz Tunguz
- Hana Abaza
- 5 Proven Methods for Positioning Your New Product
***
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
🤘
Creators and Guests
