How to Scale Content Creation Without a Team
Download MP3I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
Do you want to learn how to scale content creation without a team?
In this episode, we're joined by Tracey Wallace, the Editor in Chief at BigCommerce and the founder of Doris Sleep.
She gives us a breakdown of everything content marketing, and how you can rank faster on Google without using any tools.
Tracey explains the exact steps she took to help grow the BigCommerce blog into the leading e-commerce marketing blog today--with zero budget and a small team.
Topics covered:
Topics covered:
- The reason why Tracey thinks content marketing is here to stay
- Why content plays a role throughout your entire sales funnel
- Tracey’s step-by-step process for outsourcing quality articles
- How to do keyword research with Google only (no tools)
- Which style of keywords are proven to rank the fastest
- How to use HTML tags in blog posts to target keywords
- Why you should structure your articles for fast information
- How to use partners to help publish high volumes of content
- The surprising reason you don’t need to publish A+ articles
Resources mentioned:
- BigCommerce Blog: #1 Ecommerce Blog on Marketing & Selling Online
- MarketMuse: AI Content Planning and Optimization Software
- Ahrefs: Competitor Research Tools & SEO Backlink Checker
- The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy by Tracey Wallace
- Tracey Wallace on BigCommerce
- The Skyscraper Technique by Brian Dean
- How to Win Friends and Influence People by Dale Carnegie
- @TraceWall on Twitter
- Content Distribution Plan: An In-Depth Process for Driving More Traffic
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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
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Creators and Guests
