How to Scale Content Creation Without a Team
Download MP3Do you want to learn how to scale content creation without a team?
In this episode, we're joined by Tracey Wallace, the Editor in Chief at BigCommerce and the founder of Doris Sleep.
She gives us a breakdown of everything content marketing, and how you can rank faster on Google without using any tools.
Tracey explains the exact steps she took to help grow the BigCommerce blog into the leading e-commerce marketing blog today--with zero budget and a small team.
Topics covered:
Topics covered:
- The reason why Tracey thinks content marketing is here to stay
- Why content plays a role throughout your entire sales funnel
- Tracey’s step-by-step process for outsourcing quality articles
- How to do keyword research with Google only (no tools)
- Which style of keywords are proven to rank the fastest
- How to use HTML tags in blog posts to target keywords
- Why you should structure your articles for fast information
- How to use partners to help publish high volumes of content
- The surprising reason you don’t need to publish A+ articles
Resources mentioned:
- BigCommerce Blog: #1 Ecommerce Blog on Marketing & Selling Online
- MarketMuse: AI Content Planning and Optimization Software
- Ahrefs: Competitor Research Tools & SEO Backlink Checker
- The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy by Tracey Wallace
- Tracey Wallace on BigCommerce
- The Skyscraper Technique by Brian Dean
- How to Win Friends and Influence People by Dale Carnegie
- @TraceWall on Twitter
- Content Distribution Plan: An In-Depth Process for Driving More Traffic
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→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
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