User-Centered Design & Analytics: 3 Ways to Deliver a Better Customer Experience
Download MP3What is user-centered design and why should we care about it?
User-centered design is an approach to understanding your customer and designing an experience from their perspective.
Today, we have Dana DiTomaso on the podcast to share her in-depth process for creating a user-centered design.
In this episode, you’ll learn how to discover the key problems in your user experience and what steps you can take to fix them.
Topics covered:
Topics covered:
- What user-centered design means for marketers
- Why achieving user-centered design starts at the top
- How to use analytics to understand what’s going wrong
- Why you must examine the “content consumption” metric
- How to approach your customer research
- Why most buyer personas fail (and what to do instead)
- The reason why you should focus on three key metrics
- The difference between reporting vs. monitoring data
Resources mentioned:
- How to Use Emotional Targeting to Acquire Happier Customers
- How to Improve Website Conversion Without Sacrificing SEO or Speed
- Kick Point
- Claire Suellentrop on How to Use Jobs to be Done
- Jobs to be done framework
- Content Consumption: Go Beyond Pageviews
- Why Personas Are in Important in Marketing
- Full Contact
- BuzzSumo
- Followerwonk
- Dana on User Personas: Learn Inbound 2017
- Adele Revella on Buyer Persona
- Follow Dana DiTomaso on Twitter
- Buyer Personas Need to Die a Violent Death
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→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
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