Building a Marketing Team for Growth with Ferdinand Goetzen
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Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment
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How to build a marketing team for growth, the non-sleazy way?
Today we tackle how to jumpstart your marketing team with growth expert Ferdinand Goetzen.
He's a speaker, blogger, and the Head of Growth at Recruitee, a SaaS company for recruitment software.
I invited Ferdinand to the show to chat about how to build a phenomenal marketing team. He joined us to discuss the role of growth in marketing teams and where you can go to find the ideal people for the position.
Topics covered:
Topics covered:
- Why most well-known growth hacks won't work for your business
- What the biggest sin in marketing is today and how to avoid this mistake
- The easiest method to use for providing more value to your customer
- What first step to take when building your marketing team
- Why you must hire a good storyteller (and why humans will always love stories)
- The surprising reason you should interview potential content marketers on the phone
- Who your second hire should be on your marketing team
- Why we shouldn't focus on marketing data and analytics from the start
- How to align a team with specialized skillsets together
- The real explanation for why growth hacking has a bad reputation
Resources mentioned:
- Recruitee
- Growth Tribe Academy
- Tech Crunch
- Trello
- Asana
- Storytelling Made Easy: Persuade and Transform Your Audiences, Buyers, and Clients — Simply, Quickly, and Profitably by Michael Hauge
- Brian Balfour
- Andrew Chen
- Zest.io
- Momentum
- Lean Analytics by Alistair Croll
- Purple Cow by Seth Godin
- Episode 31:Yam Regev on Everyone Hates Marketers
- Episode 39: Nichole Elizabeth DeMeré on Everyone Hates Marketers
- Blog.FerdinandGoetzen.com
- LinkedIn: Ferdinand Goetzen
- Marketing vs. Communications: The Surprising Difference
- Hard to be Noticed? Simplify Your Marketing to Win Customers
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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io
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