3 No-BS Principles for Unforgettable Marketing with Margo Aaron
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Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment
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Why are so many marketers bad at marketing themselves?
This episode of the podcast tackles an issue most entrepreneurs face at some point: the art of self-promotion.
When it comes to marketing ourselves we get uncomfortable. Nobody wants to be another asshole selling our products or services online. That’s why when I came across Margo Aaron’s website, I knew I had to get her on the podcast.
She’s a copywriter who fell into marketing by accident after beginning her career in psychological research. If you’ve ever felt guilty about marketing, not giving your hustle enough time or self-promotion--I think you’re going to gain a lot from this interview.
Topics covered:
Topics covered:
- Why most entrepreneurs are lying about their 80-hour work week
- The reason why so many marketers struggle to market themselves well
- What you must do to avoid becoming an annoying marketer
- The easiest solution for identifying what problems you solve for your audience
- How to understand market sophistication (and why it’s a huge advantage)
- What questions to ask your customers to find out their deepest desires
- Why competing on price alone won’t build a profitable business
- How to write a message that resonates with your audience
Resources mentioned:
- The Arena: Virtual Coworking Space
- That Seems Important - Margo Aaron’s website
- How to Send Emails with 83%+ Open Rates (Not a Clickbait) - Episode 46 with Andre Chaperon
- The Brain Audit: Why Customers Buy (And Why They Don’t) - Sean D’Souza
- How to Convince People to Buy Without Being Pushy - Sean D’Souza
- 3 Steps to Write Copy That Converts with Joanna Wiebe - Episode 47 with Joanna Wiebe
- Value Proposition: What Is It & How to Create One - Episode 52 with Momoko Price
- My Life in Advertising and Scientific Advertising by Claude Hopkins
- Ogilvy on Advertising by David Ogilvy
- Copy Hackers
- @MargoAaron on Twitter
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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io
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