7 Simple Ideas for Repurposing Your Content (And Why It Matters) with Brittany Berger
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Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment
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Want to spend less time on content creation? I know the feeling. Producing high-quality content isn’t easy work. But according to content marketing expert Brittany Berger, there’s a better way to make the most of your marketing: content repurposing.
Repurposing content doesn’t mean recycling or reusing old ideas. It’s about reinventing your best content to expand your reach to a new audience.
Brittany joins us on this episode to explain her approach to content marketing and share the solid framework she built for repurposing.
Topics covered:
Topics covered:
- Why businesses should stop creating more new content
- What it really means to repurpose your content
- How to determine whether a piece of content is ideal for repurposing
- The process for deciding which content marketing channel to focus on
- How Brittany developed a consistent system for repurposing content
- The unexpected reason “evergreen content” is a myth
- Why you need to update old blog posts and what to look for
- What she learned from the biggest mistake in her career
Resources mentioned:
- Finding Social Media Influencers The No-BS Way in 7 Steps
- Work Brighter
- Content Shock by Mark Schaefer
- Sitcom by Saul Austerlitz
- Zapier
- Killing Marketing by Joe Pulizzi and Robert Rose
- Create Unicorn Content - Brittany Berger’s YouTube channel
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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io
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