All Episodes
Displaying 141 - 160 of 309 in total
Rand Fishkin’s Secrets to Successfully Launching a New Product
When Rand Fishkin left Moz in 2018, the marketing world was waiting to see what was going to be his next move.The reality was, he already had it figured out. A new sta...
Neil Patel: From Aggressive Businessman to No-BS Marketer?
There can be few people in the marketing world who haven’t heard of Neil Patel.At the age of 35, he has already achieved many accolades, including recognition by Presi...
Seth Godin’s Marketing Secrets to Changing The World
Seth Godin is back.We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain.The reason behind this massive fa...
[REPLAY] Marketing Psychology: 5 Little Known Facts About Consumer Behavior in Advertising
What is marketing psychology?When it comes to digital marketing it's easy to drown ourselves in endless data analytics, campaign results, and market research. But mark...
Make Your Brand Stand Out, Fight Sameness, & Be Genuinely Different
In the world of marketing sameness, where brands copy each other and play it safe, how do you genuinely differentiate yourself?Peep Laja is the founder of CXL Institut...
How to Offend People And Create Great F*cking Content
My guest today is not afraid to push boundaries or take risks and is most definitely not boring.In this episode, Dan Kelsall, founder of Offended Marketing, talks abou...
3 Steps to Repurposing Your Content for Every Channel
In this episode, I talk to a real risk-taker, Harry Dry. He's done his research, knows his channels, and he's even grabbed the attention of Kanye West.He also runs Mar...
How to Analyze Customer Research to Create Great Copy (3 Steps)
What are your thoughts on customer research? Do you think it takes too long and is a dirty word? Or do you rely on it for your business?My guest is Joel Klettke, owner...
[REPLAY] How to Talk to Customers and Validate Your Business Idea (When Everyone Is Lying to You)
Will your next startup be a success? The truth is, you can never be 100% certain until you test your idea — but you can save yourself 12 months of time by talking to y...
The Power of Effective Case Studies (And 3 Steps to Creating Them)
In this episode, my guest is Camille Ricketts, Head of Marketing at Notion.Camille is the former head of Content and Marketing at First Round Capital, and you may also...
Balancing Between Brand, Performance, and Creative Marketing In 5 Key Concepts
My guest today is Matt Kerbel.Matt previously worked for General Mills, Activision, Lyft, and MeUndies and is now head of marketing and brand strategy at Canoo, so he ...
Turning Customer Feedback Into Creative Copy (And 3 Steps to Killer Surveys)
In this episode, I welcome back one of our most popular guests, professional copywriter Momoko Price.This time we are focussing on the voice of the customer or VoC and...
Why Marketing Agencies Mostly Suck At Marketing Themselves (And How To Fix It)
Are you brilliant at marketing for your clients but fail at marketing your own agency?It’s not uncommon for agencies, or any business for that matter, to struggle to m...
[REPLAY] Marketing Without a Budget: Grow Your Revenue with 0 Credibility or Advertising
If you've ever wondered how to grow your business when nobody has an idea who you are, this episode is for you.Here's the thing: I know what it's like to start a busin...
How I'm Navigating the Unknown as a Marketer and Human Being (A F*ck-You-COVID-19 Special With Thoughts, Advice, & Resources)
In this episode, I'm sharing how I'm dealing with the ongoing crisis as a human being and as a marketer, how you can do the same, and resources to help along the way.T...
Nail Your Product Launch in 3 Steps (No Matter How Small Your Business)
Are you on the verge of launching your product but unsure about your go-to-market strategy?After 2 years of trying, I finally got to talk to Meghan Keaney Anderson, VP...
How to Build Relationships with Influencers (& Get Your Brand Known)
Marketing is about building relationships. Sadly, it’s also something that marketers tend to forget.My guest today will teach you how to get your brand name out there ...
Stop Being Boring: How to Get Funny With Your Copy (& Get Customers)
Funny marketing is memorable, but it’s also not easy. What if there’s a framework to help you use humor in your marketing?My guest today will teach you how to be funny...
4 Steps to Build a Successful Content Program (Without Sh*tty Hacks)
Do you find it hard to find fresh ideas for your content?My guest today is John Collins, Director of Content at Intercom. He tells us how to generate content that will...
[REPLAY] 7 Steps To Launch Your First Outreach Marketing Campaign
My guest today is Kai Davis, host of the Make Money Online and Get More Clients podcasts, and author of The Outreach Blueprint and Podcast Outreach.In this episode Kai...
