All Episodes
Displaying 121 - 140 of 309 in total
[REPLAY] How to Create a Go-to-Market Strategy (5 Steps)
What is a go-to-market strategy, exactly?In today’s episode, we’ll define the term in details and dive into the real, actionable steps to design an effective go-to-mar...
How to Increase Conversions by Understanding How People Take Decisions
Khalid Saleh has a wealth of experience in conversion optimization, and it’s not as complicated as you might think. In fact, strip out the jargon and talk to customers...
Hiten Shah on Choosing the Right Value Proposition
You should be very familiar with my guest today. As a serial entrepreneur, he’s founded and co-founded multiple companies over the past 20 years including, KISSmetric...
The Mistakes to Avoid When Launching a Product
This is the second time Hillary Weiss has been on the podcast, and now she's newly retired from copywriting. Instead, she spends her time focusing on coaching for crea...
How to Stay Authentic Whilst Talking About Wider Social Issues
I recorded this episode at the height of the Black Lives Matter movement, and like many of us, you may be struggling with the best way to approach the subject and othe...
[REPLAY] How to Experiment Quickly & Find HUGE Wins (5 Steps)
Is your organization too afraid of trying new things?Do you have an idea for an experiment but are not sure how to pitch it to your boss?Let’s change that.My guest tod...
[Update #1] I'm Leaving Hotjar to Work on Everyone Hates Marketers Full-Time
I've left my full-time job at Hotjar to fight marketing bullshit full-time with Everyone Hates Marketers. In this episode, I explain my reasons behind this choice, why...
How to Get Journalists to Actually Open Your Email & Read Your Stuff
So, you’ve spent time researching and writing your content, and now here comes the hard part - the pitch.How do you get journalists and publishers to open your email, ...
How to Build a Credible, Personal Brand From Zero
When Wes Bush left a job that he hated, he knew he had to pursue something that would give him the energy and drive to work at it consistently every day.Within three y...
How to Create Content That Drives Conversions & Leads (4 Steps)
Benji Hyam is the co-founder of Grow and Convert, a content marketing agency that does things a little differently to other agencies.They identify pain points to drive...
How to Survive in a New Marketing Role Without Compromising Your Beliefs
It's been approximately four months since Justine Jordan took on the role of Head of Marketing for Wildbit.In this week's episode, I challenged her to describe those f...
[REPLAY] How to Become a Marketing Strategy Expert (Starting from Scratch)
In this episode, you will learn how to set up a one-year strategic marketing plan and lead your team to success.My guest today is Kevan Lee, the Director of Marketing ...
[REPLAY] Take F*cking Risks: 3 Ways to Get Noticed
There is no magic formula to helping your brand stand out amongst the crowd. But if there is one takeaway from today’s episode on how to get your brand noticed it is t...
[REPLAY] 7 Insider Secrets of Video Marketing (With the CEO of Wistia)
Growing your audience faster, storytelling that informs your prospects, and moving your customers down the sales funnel -- these are just a few benefits of video marke...
[REPLAY] How to Do SEO Yourself: A Comprehensive Guide to Keyword Research (With Examples)
Is keyword research still relevant to SEO? Do backlinks matter anymore?Find out the answer in today's episode.My guest is Tim Soulo, the CMO and the Head of Product St...
[REPLAY] How to Address Your Customer's Most Serious Concerns & Improve Conversions
Does your sales process line up with your buyer's journey?In this episode, you'll learn why addressing your customer's concerns during the buying experience can reduce...
[REPLAY] 4 Steps to Launch Your Next Digital Product (Without Sh*tty Growth Hacks)
It can be intimidating when it’s time to launch a new product for your business.Tom Morkes joins the show to explain why a simple and straightforward approach will lea...
[REPLAY] How to Find out What Triggers Customers to Buy (7-Step Process)
It’s time to get customer-obsessed. Katelyn Bourgoin, the three-times founder, turned growth geek joins the podcast to explain the importance of using customer researc...
[REPLAY] How to Do User Research (Even if You’re on a Budget)
Want to create a better user experience for your customers?Start with user research.Before you develop a user experience design you need to understand what your custom...
How to Create Ad Campaigns That Stand Out (3 Steps)
If you’ve ever considered using paid ads to generate revenue, this episode is for you.The trick is to make your ad stand out. But how do you do that amidst the noise o...