4 Steps to Build a Successful Content Program (Without Sh*tty Hacks)
Download MP3I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io
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Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment
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Do you find it hard to find fresh ideas for your content?
My guest today is John Collins, Director of Content at Intercom. He tells us how to generate content that will resonate with your audience.
In this episode, you will learn how to spark emotion through content, get buy-ins from your boss, and the methods to produce bold content ideas.
Topics covered:
Topics covered:
- Why companies just started noticing the power of content in the past couple of years
- Why content is fundamental in today’s marketing
- The first step to getting started in content marketing
- When you should NOT do content marketing
- How to create an authentic, emotion sparking content
- Why SEO should not be the focal point of content creation
Resources mentioned:
- Intercom
- Intercom blog
- Eoghan McCabe
- Des Traynor
- Brian Dean
- Tomasz Tunguz
- The Compounding Returns of Content Marketing
- Lessons Learned From Scaling A Product Team
- Growth TL;DR
- The Drum
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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io
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Creators and Guests
