Make Your Brand Stand Out, Fight Sameness, & Be Genuinely Different
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Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment
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In the world of marketing sameness, where brands copy each other and play it safe, how do you genuinely differentiate yourself?
Peep Laja is the founder of CXL Institute, an in-depth marketing training program. In this episode, he explains how your brand can stand up, stand out, and be different.
Topics covered:
Topics covered:
- The reason why the only difference between most companies is the logo
- How differentiation can be achieved by one strong thing or a combination of lots of smaller things
- The consequences of sameness in your business
- Which differentiations are not worth the investment
- How to define a position in the market
- Why you want to attract a certain group and repel another
- Using differentiation to give potential customers a reason to choose you
- Thinking actively about how you are influenced
Resources mentioned:
- CXL Institute
- Copytesting
- Optimizely
- VWO
- Convert.com
- SiteGainer
- Differentiate or Die - Jack Trout and Steve Rivkin
- Positioning - Al Ries and Jack Trout
- Obviously Awesome - April Dunford
- Play Bigger
- Gainsight
- Codeacadamy
- Linkedin Learning
- Udemy
- Reforge
- Hotjar
- Ahrefs
- Whiteboard Friday
- Moz
- SEMrush
- Basecamp
- Drift
- Squadcast
- How Brands Grow - Byron Sharp
- Monday.com
- Crunchbase
- Trello
- Airtable
- Asana
- Clickup
- Road Less Stupid - Keith J Cunningham
- 22 Immutable laws of Marketing - Al Ries and Jack Trout
- The Brand Gap - Marty Neumeier
- Zag - Marty Neumeier
- Brand Flip - Marty Neumeier
- Category Creation: 4 Reasons to NEVER Do It
- Challenge Category Conventions in 7 Steps (+ Examples)
- Branding 101: 5 Steps to Build a Small Business Brand
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→ Buy my book: https://book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
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→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
→ Buy my book: https://book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io
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