All Episodes
Displaying 151 - 180 of 309 in total
Balancing Between Brand, Performance, and Creative Marketing In 5 Key Concepts
My guest today is Matt Kerbel.Matt previously worked for General Mills, Activision, Lyft, and MeUndies and is now head of marketing and brand strategy at Canoo, so he ...
Turning Customer Feedback Into Creative Copy (And 3 Steps to Killer Surveys)
In this episode, I welcome back one of our most popular guests, professional copywriter Momoko Price.This time we are focussing on the voice of the customer or VoC and...
Why Marketing Agencies Mostly Suck At Marketing Themselves (And How To Fix It)
Are you brilliant at marketing for your clients but fail at marketing your own agency?It’s not uncommon for agencies, or any business for that matter, to struggle to m...
[REPLAY] Marketing Without a Budget: Grow Your Revenue with 0 Credibility or Advertising
If you've ever wondered how to grow your business when nobody has an idea who you are, this episode is for you.Here's the thing: I know what it's like to start a busin...
How I'm Navigating the Unknown as a Marketer and Human Being (A F*ck-You-COVID-19 Special With Thoughts, Advice, & Resources)
In this episode, I'm sharing how I'm dealing with the ongoing crisis as a human being and as a marketer, how you can do the same, and resources to help along the way.T...
Nail Your Product Launch in 3 Steps (No Matter How Small Your Business)
Are you on the verge of launching your product but unsure about your go-to-market strategy?After 2 years of trying, I finally got to talk to Meghan Keaney Anderson, VP...
How to Build Relationships with Influencers (& Get Your Brand Known)
Marketing is about building relationships. Sadly, it’s also something that marketers tend to forget.My guest today will teach you how to get your brand name out there ...
Stop Being Boring: How to Get Funny With Your Copy (& Get Customers)
Funny marketing is memorable, but it’s also not easy. What if there’s a framework to help you use humor in your marketing?My guest today will teach you how to be funny...
4 Steps to Build a Successful Content Program (Without Sh*tty Hacks)
Do you find it hard to find fresh ideas for your content?My guest today is John Collins, Director of Content at Intercom. He tells us how to generate content that will...
[REPLAY] 7 Steps To Launch Your First Outreach Marketing Campaign
My guest today is Kai Davis, host of the Make Money Online and Get More Clients podcasts, and author of The Outreach Blueprint and Podcast Outreach.In this episode Kai...
4 No-BS Steps to Launch A Successful Newsletter
Do you have a newsletter, or thinking about creating one? If you’re still unsure about how to start or grow it, then this episode is for you.This week we are joined by...
Stop Depending on Referrals: How to Build Your Consulting Brand
Are you a marketing consultant? Do you feel like you're too dependant on referrals to win new clients? If yes, this episode is for you.My guest today will teach you ho...
How to Find the Right Growth Channels & Generate Long-term Revenue
“Growth hacking” is often associated with short-term goals and shady practices. But what if you can use similar growth principles to attract customers in an honest way...
How to Stop Marketing With Your Ego and Become an Effective Marketer (4 Steps)
When you’re pressed to deliver results, it’s tempting to chase the new, shiny trends. But to be an effective, no-BS marketer, you need to have the conviction to say “N...
[REPLAY] Why People Don't Connect With Your Marketing & How To Fix It
My guest today is Dave Gerhardt, CMO at Drift, a conversation-driven marketing and sales platform that works as a virtual assistant for your website.Dave joined Drift ...
How to Start & Scale a Profitable Blog (On the Side)
Anyone can start a blog; but to generate income from it, you’ll need more than just writing skills.My guest today will tell you how you can build a profitable blog fro...
How to Retain Customers With Email Marketing
Marketing channels come and go, but email is, for the moment, here to stay.My guest today will tell you how to use emails to increase customer retention and establish ...
Storytelling for Success: How to Design a Convincing Product Narrative (5 Steps)
To take your pitches, presentations, and positioning to the next level, you have to tap into the power of narrative storytelling.My guest today is Andy Raskin, strateg...
How to Improve Your Marketing With Social Proof (4-Step Framework)
Building trust with social proof is more than just putting reviews on your website and hoping for the best.My guest today is Louis Nicholls, author of The Social Proof...
[REPLAY] Rand Fishkin's Step-by-Step Guide to Inbound Marketing
How to sell more? By earning the awareness, trust, and respect of people who could buy from you. This is, in essence, the core of Rand Fiskin's inbound marketing philo...
How to Experiment Quickly & Find HUGE Wins (5 Steps)
Is your organization too afraid of trying new things?Do you have an idea for an experiment but are not sure how to pitch it to your boss?Let’s change that.My guest tod...
How to Create a Go-to-Market Strategy (5 Steps)
What is a go-to-market strategy, exactly?In today’s episode, we’ll define the term in details and dive into the real, actionable steps to design an effective go-to-mar...
How to Awaken the Fearless Marketer in You (3 Steps)
What are you afraid of? Being ignored? Irrelevant? Useless? All of the above?If you want to be respected, successful, and maybe a little famous, it’s time to let go of...
3 Principles to Future-Proof Your SEO Strategy
Is your SEO strategy specific enough? Are you trying to reach your customers, or solely tricking Google’s algorithm?My guest today is SEO expert and growth consultant ...
[REPLAY] DHH and Basecamp's Guide to No-Bullsh*t Marketing
On today’s episode I’m talking to David Heinemeier Hansson, co-founder of Basecamp project management software and creator of Ruby on Rails.He is well-known as a talen...
4 Questions to Design High-Converting Landing Pages
You might find it hard to explain what your product actually does. This leads to a weak messaging on your landing pages, which leads to people not signing up, and ulti...
10 Steps to Reposition Your Product When Your Customers Don’t “Get it”
What do you do if your customers just don't "get" your product?My guest today is Jane Portman, UI design expert, and co-founder of Userlis.We talked about why Userlist...
How to Build a Content Strategy from Scratch (3 Steps)
Bad news: The content marketing landscape is filled with low-quality content to game Google, without any effort to delivering value to customers.The good news is, not ...
How to Hire, Train, And Manage Junior Marketers
Companies always look to hire experienced or “rockstars” marketer, but sometimes it can backfire.My guest today is Nadya Khoja, the Chief Growth Officer at Venngage. W...
[REPLAY] The Brain Audit How to Sell More Without Being Pushy
My guest today is Sean D’Souza, author of The Brain Audit and the owner of Psychotactics.com.He’s a cartoonist and a marketer with more than 15 years experience in the...