How to Retain Customers With Email Marketing
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Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment
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Marketing channels come and go, but email is, for the moment, here to stay.
My guest today will tell you how to use emails to increase customer retention and establish trust.
This week we’re joined by Val Geisler, email marketing expert, and CEO of Fix My Churn. In this episode, you’ll learn how to design retention-focused email sequences that help you drive revenue and reduce churn.
Topics covered:
Topics covered:
- Why email will still be relevant in 5,10, and 50 years
- How customers can be your “free marketing team”
- How to segment your customers for survey
- Why customer research is the foundation of great email campaigns
- The top 3 questions Val asks in customer surveys
- Signs that you need an onboarding and retention email sequence
- Why you should check-in with customers from time to time
- Why onboarding sequence is an excellent place to put a referral/affiliate program
Resources mentioned:
- André Chaperon: How to Send Emails w/ 83%+ Open Rates
- Fix My Churn
- Podia
- Buffer
- Stripe
- InVision
- AppCues
- How To Use Jobs To Be Done to Read Your Customers’ Minds
- How to Use the Jobs-To-Be-Done Framework to Create Better Products
- Drip
- QuickBooks
- FreshBooks
- Customer.io
- Outdoor Voices
- Klaviyo
- Neil Patel
- The Jobs-to-be-Done Handbook
- Email Marketing Rules
- Nonviolent Communication
- Val Geisler’s website
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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
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→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io
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