4 Questions to Design High-Converting Landing Pages
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Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment
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You might find it hard to explain what your product actually does. This leads to a weak messaging on your landing pages, which leads to people not signing up, and ultimately lower revenue.
My guest today is Pedro Cortés, a SaaS marketing and design consultant.
We talked about why companies struggle with positioning, Pedro’s framework to discover his clients’ most valuable selling points, and how he translates it to a well-crafted landing page.
Topics covered:
- How Pedro positions his consulting business
- How if a SaaS company is solving “big problems”
- Why companies struggle to explain what their product actually does
- Questions Pedro asks his clients to build a position-accurate landing page
- How to translates insights into a well-crafted landing page
- Why testimonials are valuable and how you can make it more “human”
- How Pedro goes about finding the buyer’s most important pain points
Resources mentioned:
- Pedro Cortes’ website
- Pedro Cortes’ landing page formula
- Trello
- 5 Proven Methods for Positioning Your Product with April Dunford
- G2Crowd
- Capterra
- Churn Buster
- The Brain Audit: How To Sell More with Sean D’Souza
- ConvertKit
- Dan Kennedy
- Breakthrough Copywriting
- Russel Brunson
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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
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→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io
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